Nintendo is king of the UK retail gaming jungle, according to ELSPA GfK-ChartTrack data. The House of Mario holds the top four spots for titles sold on the isles during the first half of 2009.

1. Wii Fit
   
2. Wii Play
   
3. Mario Kart Wii
   
4. Professor Layton And The Curious Village
   
5. Killzone 2
   

Yes, surprisingly, Killzone 2 did take the fifth spot, beating out Resident Evil 5. ELSPA's director states that the figures indicate "gaming is now mainstream in the UK." And that a lot of people in the UK think they (or a loved one) need to lose 10 lbs.

[Via VideoGamer]

Xbox European Community Manager Graeme Boyd tweeted word that 1 vs. 100 will begin its beta in the UK on July 10, with France and Germany joining on July 12. There is currently no information about 1 contra 100, 1 contro 100, 1 tegenover 100, 1 против 100 nor any other territories.

The US version is also currently still in beta, but begins offering "skill-based prizes" on July 10 (this Friday). Oh, and a word of advice for our European friends: Never trust "The Brain!"

• UK beta details
• German beta details

Here in the States, we've grown accustomed to certain luxuries: subsidized gasoline for our free Hummers (hey, gotta stimulate that economy!); a complimentary 72oz soda with every purchase (just buy anything!); a lifetime supply of type 2 diabetes; and, of course, monthly updates from NPD charting the sales numbers of the major video game consoles. Our friends in the UK aren't so fortunate. So when we get a peek behind that curtain, we look to share it with you.

And here, courtesy of UK retailer GAME's first-half fiscal statement, we find data from GfK Chart-Track for sales up to June 27th, 2009. Unsurprisingly, Nintendo is in the lead with the DS, having sold 2.7m in the past year, bringing its total up to 9.1m units (that includes 300,000 DSi units sold since launch). The Wii is in second place with 5.4m, up 2.3 from last year. And then we get to the main attraction: 360 and PS3 sales.

You'll recall that in February, Microsoft claimed the 360 bested the PS3 in overall European sales by 1m units, citing GfK Chart-Track data again. In the UK, the Xbox is siting pretty with 3.9m units, up 1.7 from last year, while the PS3 is at 2.2m, up 900k from last year (and, coincidentally, right where Microsoft would've been a year ago). In between the "big boys" is the PSP, with 3.3m consoles sold, up 500k from last year.

It's weird: despite their genetic differences (three stomachs? gross!) the video game shopping trends of UK citizens sound an awful lot like those in the States.

British-based retailer HMV is happy to report it has made over £1.95 billion ($3.21 billion) in sales last year (ending April 25, 2009), making an easy profit of £63 million ($103 million). HMV saw profits rise 4.4%, up from £56.6 million ($93.1 million) in the previous year. Gaming, GamesIndustry.biz notes, played a big part in boosting the retailer's overall figures, thanks to the introduction of used games sales -- which is a tactic that has become quite popular as of late.

24% of all HMV's sales in the UK & Ireland were accounted to video games. This number is an increase of 4% over the previous year and also raises HMV's market share for gaming by 0.4%. HMV International also saw 12% of its total sales go to gaming and related technologies.

Overall, it seems HMV is pleased with how its new strategy with gaming is panning out. If this keeps up, the HMV logo change we've discussed before just might happen for real.

Two weeks ago, British politician Lord Stephen Carter published a document titled the "Digital Britain" report, which could ostensibly change the technological face of the UK should his fellow politicians adopt its bold demands. The nation's leaders were intrigued by at least one section of the report -- a section that suggests video game development studios should receive tax breaks in an effort to protect and strengthen the nation's gaming business.

The UK's Department of Media, Culture and Sport responded to the request by mailing TIGA and the ELSPA, asking for evidence to support why such a tax break is needed, and how it would culturally enrich the country. We're pretty sure that if such a tax break inspired the creation of a few more Media Molecules or Lionheads, we'd end up feeling pretty enriched.

The sweet science enjoys a fondness in the United Kingdom, as EA Sports' Fight Night Round 4 enjoyed quite a debut this past week by bobbing and weaving its way to the top, according to Chart Track data. In fact, what makes this even more impressive is that Fight Night Round 4 is the first boxing game ever to reach the top spot on the All Formats chart. We guess our mother was wrong; violence may not solve everything, but it will solve the problem of wondering what type of game will sell extremely well in the UK.

Not to be confused with the Advertising Bureau of the Internet (splitters!), the Internet Advertising Bureau is a non-profit that focuses on "the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend." Thus, the IAB is looking to start an advertising council in the UK, Edge reports, to aid in implementing advertising in games, which the IAB is no stranger to. Recently, it proposed a series of guidelines for advertising in the US, and one of the first tasks charged to the new UK council will be to determine if the same standards can be applied to the UK.

The IAB argues that, while games advertising is big business in the States, it's still relatively new and untapped in the UK. The IAB hopes to bring the same revenue streams and procedures that have worked so well in the US to our neighbors across the pond. Whether it will work or not is to be seen, but we do have one suggestion: See if Brian is available. He has a way with people.

The tri-Crescendo-developed Namco Bandai RPG, Fragile, will eventually make its way to Europe, GameSpot reports. Sometime in early 2010, Europeans will be able to get their own taste of this post-apocalyptic title following Seto, who is believed to be the last living human being. It's kind of like I Am Legend, but, like, bearable.

Made by the same team behind Eternal Sonata, Fragile is currently set to release in North America during the holidays courtesy of XSEED, and will arrive in Europe via Rising Star Games.

The UK-based Entertainment and Leisure Software Publishers Association (ELSPA) is trying to show that the PEGI system -- which it supported in the great BBFC ousting of '09 -- is by no means weaker than the BBFC ratings that used to be oversee the region. Speaking with MCV, the group took the opportunity to warn publishers: "Abuse [the] new system and risk your future." Publishers may face fines of €500,000 ($696K) if they lie on the questionnaire, which allows PEGI and the Video Standards Council to determine an appropriate rating for their games.

ELSPA's statement and teeth bearing are to ease concerns that PEGI won't be strong enough for the UK when it's implemented this holiday. ELSPA is essentially using a "see, we told them to play nice" tactic to save face, just in case the rating system it supported has an incident.

From the obscure annals of May 2008 comes the testimony of BBFC head David Cooke, who confirmed that the now irrelevant UK ratings board had investigated the authenticity of "instructional information about how to make the drug crystal meth" in Grand Theft Auto IV. The incident was brought to light today in a Times Online article examining PEGI's recent appointment as the sole UK video games classification authority and allegations that the organization might not be as thorough as the BBFC had been in its review process; for example: testing out GTA IV's so-called meth recipe.

We're not certain just how far the BBFC went in its drug trial, but "independent advice" was sought in order to deem that "crucial ingredients and techniques were missing" from the scrutinized game content. What does this mean for the rest of us? Well, one, if you're in the planning stages of a homebrewed meth lab, you should probably look beyond GTA IV's suggestions. And, two, if you've already got your lab up and running, you may want to contact your legal team and tell them that the "GTA made me do it" defense isn't going to work this time. That is, only if the coppers catch you before you blow yourself up.

[Via GamePolitics]

According to Chart Track's UK software sales figures from last week, we know the Barry Pepper-voiced free-roamer, Prototype, has managed to secure the top spot. It wasn't an easy battle, as Radical Entertainment's title had some stiff competition in Terminal Reality's Ghostbusters, which made its debut in the UK last week.

The ghost bustin' reunion was not enough to topple the "go anywhere, kill everything" game, and managed to secure the bronze with a third place showing. It should be noted that this is the all-format charts, and with it being a PS3 exclusive in the territory (Xbox 360 owners do have options, though), third is pretty impressive for a game on just one platform (excluding Wii Fit). As for second place, The Sims 3 dropped down from its cushy throne last week thanks to a 49% decline in sales. Don't feel too bad for the game, though -- it did have the best PC launch in EA's history, you know.

Like a butterfly, moments before emerging from its cocoon, the European game rating system PEGI is now only months from becoming the UK game rating standard. Speaking with GamesIndustry.biz, PEGI chairman Andy Payne (no relation to Max, as far as we know) said that the fawncy new rating logos should be on packaging by the end of year holiday sales season.

Due to government recess from mid-July to October 12, the Video Standards Council -- the folks in charge of PEGI in the UK -- can't be handed the reins of UK game classification just yet. "In terms of making it absolutely law ... that won't happen until the autumn at the earliest, and there's a whole load of things that have got to happen before that," Payne said. He does, however, expect the process to go through "before Christmas," so those of you chompin' at the bit to get your eyes on some new game classification stickers will just have to hope St. Nick's feeling generous.

There's been a story floating around lately about the PS3 being banned from UK prisons. Well, that story is actually this one from 2007. But, all of this talk of consoles behind bars pushed INCGamers to action, and the site recently spoke with someone in the know and confirmed that UK convicts have not been able to use gaming systems with Wi-Fi capabilities for some time now.

"Prisoners in England and Wales have never been allowed access to wireless enabled technology such as that used in some games consoles," a spokesperson said. "A decision was taken some years ago that the then current generation of games consoles should be barred because the capability to send or receive radio signals is an integral part of the equipment. Future games consoles with this ability will be banned. This ban applies to Xbox 360, PlayStation 3 and Nintendo DS." In fact, the only consoles prisoners have been able to use are the PS1 and PS2, which isn't too bad if the inmates have some copies of Oddworld: Abe's Odyssee and God Hand to go with them.

Actually, nix that first game. It could cause a riot.

[Via Videogamer]

The long battle for UK tax breaks for games industry pros may finally be over, with the government stating in its recent Digital Britain report that it "has committed to work with the industry to collect and review the evidence for a tax relief." Here's the kicker, though. In order to be worthy of these potential tax breaks, the games must be "culturally British."

What this means is unclear, but games would need to be put through a test to determine whether they can be deemed "culturally British," in a way similar to the UK film industry. Certain British games, such as LittleBigPlanet -- whose narrator is a British national treasure -- and Fable 2 -- with its cockney characters and very English humor -- would be shoo-ins. Other games, such as Burnout Paradise, might need to make a few changes. Perhaps we'll see London landmarks like Big Ben or the London Eye introduced in a future DLC pack.

Now that the Pan-European Game Information rating system is the official standard for UK game ratings, a new set of icons has been unveiled. The new symbols will go on both the front and back of game boxes, and feature a recommended age for the game, as well as a traffic-light-style color code similar to the one in ELSPA's proposed rating system from last year. An "OK" rating will be used for online casual games, according to Edge.

The eight content descriptor symbols, already in use by PEGI, will be placed on the back of game boxes, to help parents determine the nature of the content responsible for the game's rating. Even if the "fear" symbol is an example of "discrimination" against spiders.