The 1970 Ford Mustang "Trans-Cammer" you see above will soon be getting the digital treatment in Gran Turismo 5 after taking home this year's Gran Turismo Award honor at SEMA. For the seventh year in a row, a handful of judges (including Gran Turismo 5 lead Kazunori Yamauchi) chose a car from the auto event for inclusion in an upcoming Gran Turismo title.

Yamauchi said of the event, "We have been very pleased with the high quality of vehicles vying for the award the past seven years, and look forward to having this 1970 Ford Mustang 'Trans-Cammer' join our list of distinguished past winners as part of the Gran Turismo franchise." The 1970 Ford Mustang "Trans-Cammer" by Philip Koenen follows Marcel Horn's HPA Audi TT in 2007 and Brian Filoteo's high-performance Infiniti G37 in 2008, both seen below in the gallery.

What do Sony's Michael Denny, Square Enix's Yoichi Wada, and Codemasters' Rod Cousens have in common? Okay, they're all middle-aged men that happen to work in the video games industry -- but they also share a common belief in pursuing original IP. "For me the answer is clear, simply, we must support new IP creation to survive as an industry. Consumers crave new things. If we want to stay relevant in an increasingly competitive marketplace, we have to continue to produce new experiences," Denny told GI.biz. Certainly, SCEE has been pushing a lot of new IPs this generation, with Denny overseeing games like Heavy Rain and EyePet.

Wada agrees with Denny's sentiment, noting that "as an entertainment company the business won't be viable if we don't continue to nurture new IPs." This may be ironic coming from a company that's releasing a game called Final Fantasy: Crystal Chronicles: The Crystal Bearers this holiday, and both Final Fantasy XIII and Final Fantasy XIV next year, but we can credit them for making The World Ends With You, right?

Cousens goes a step further, saying innovation has always been at the heart of the industry. "From day one since we walked in the door we've always tried to be experimental, to be innovative, to take things into new areas and to make it interesting." Obviously, the reason why publishers need to invest in new IPs is clear -- let's not forget that games like Madden used to be an original IP at one point.

Source - Sony: Industry needs new IP to survive
Source - Wada: Business 'not viable' without new IP
Source - Cousens: Industry must pursue new IP

At the annual SEMA car show in Las Vegas this week, Gran Turismo 5 creative lead Kazunori Yamauchi was on-hand demoing his game for showgoers and talking to the press. Amidst a torrent of questions from Autoweek, Yamauchi roughly calculated the cost of creating Gran Turismo 5: a cool $60 million. That's what five years of development on a single game has cost Polyphony Digital thus far, an amount Yamauchi says was totally justified in order to "get it right."

"We threw away the legacy code from GT4 and started from scratch ... It's been five years from [the release of] GT4, and that's the same amount of time it took to develop the first GT4." And rather than dodging the reasoning behind the lack of a solid GT5 release date anywhere outside of Japan, Yamauchi flatly offered, "That's more depending on SCEA marketing decisions." Allow us to venture a guess – first half of 2010, perhaps?

[Via VGChartz]

If you haven't heard, the PlayStation Wii is so successful, it pretty much prints money. Wait, Sony didn't make the Wii? Then how did the market analysts of DFC Intelligence come to the conclusion that "Sony was saved by the success of the Wii?"

According to DFC, the Wii's mainstream appeal forced Microsoft into a successful, but not entirely dominant position. "The main danger Sony faced was that the Xbox 360 would become embedded as the system of choice. Instead consumers flocked to the Nintendo Wii. The Xbox 360 had solid sales, but they have not been enough to give Microsoft anywhere near a breakout market position," the report explains.

Should enthusiasm for the Wii wane this holiday season, the recent price drop, coupled with with impending release of God of War III, finally positions the PS3 as a viable choice for mainstream consumers, the report notes. EEDAR's Jesse Divnich agrees, pointing out that Sony can finally utilize its leverage from the previous generation. "People who purchase a PS2 are more likely to purchase a PS3 in the future. Consumers, believe it or not, are pretty loyal."

Three years after the launch of the PS3, Blu-ray is also finally becoming a marketable feature for mainstream consumers, the report argues. "This holiday season Blu-ray movies are finally getting a major focus at retail ... Blu-ray clearly now becomes a strong selling point for the PlayStation 3." Undoubtedly, SCEA will create an ad that focuses on this aspect of the system that "only does everything."

While DFC's report comes off as incredibly bullish, it's understandable to see why there's some doubt over Sony's ability to capitalize on the moment. Let's not forget, this is a company that managed to fall from first to last place in the course of a year. "The cards are in Sony's favor and now is the time to make the most of them ... Now is the time for Sony to shine ... or else."

[Via CVG]

Source - Is it Time for the PlayStation 3 to Shine?
Source - How the venerable PlayStation 2 made it to 9 years old

"Interactive movie technology," you may find yourself asking, "isn't that just another word for video games?" Well, grandpa, yes and no. While this recently filed patent from Sony Computer Entertainment America will likely be implemented in some form of game -- our guess is PlayStation Home -- it doesn't really resemble anything we've ever seen from a ludological offering. Basically, SCEA is designing a framework for "avatars" to interact with a film in a number of different ways, such as tossing tomatoes at on-screen actors, or climbing into the film to deliver a swift kick to one of the characters' behinds.

The patent's illustrations resemble pencil-drawn versions of Mystery Science Theater 3000, where a player's avatar can be seen sitting in a chair in front of the interactive movie. These interactions can even be scored, granting bonus points for a well-aimed tomato toss. We have no idea how well this type of technology would work, but our deep, deep fondness for Mike and the 'Bots makes us more than a little interested in how SCEA is planning on using it.

[Via Siliconera]

Further proving that digital distribution is the new name of its game ... distribution method, Sony will begin selling a new PSP-3000 bundle in Japan on December 3 which includes no extra UMDs, but rather, a 4GB memory stick. An empty 4GB memory stick, upon which video games, once purchased, can be placed.

Though it somewhat defeats the pick-up-and-play accessibility of other game-infused bundles, at a price point of 19,800 yen, it should leave enough in Japanese gamers' pocketbooks to make a few PSN purchases.

Just a quick reminder to let everyone know that the 250GB PlayStation 3 is available now in North America. The package runs $349 and crams a console, 250GB hard drive, controller and composite AV cables into the box. As the more astute readers have no doubt realized, the only thing different from the 120GB model is the 250GB hard drive. Still, as Gaming Bits points out, that's more than twice the storage for an extra $50 over the $299 model.

Of course, with Black Friday sales just a few weeks away, you might consider waiting to see what deals will be available before taking the plunge.

Japan Studios has had little impact on the PlayStation software library this generation. The platform's greatest hits so far have, instead, come from America and Europe. Titles like Uncharted, Killzone, LittleBigPlanet, Ratchet & Clank, Resistance, God of War, and WipEout all come from various studios at SCEA and SCEE. But what has Japan Studio created thus far? Siren, Trash Panic, and The Eye of Judgment -- noteworthy games perhaps, but hardly a collection of system-selling blockbusters.

Sony Worldwide Studios boss Shuhei Yoshida explained to Gamasutra that "their focus was shifted onto the PSP, which reflects the success of the PSP as a platform in Japan ... It's completely opposite of the way how US and European teams moved onto working on the PS3 and we see the fruits of those efforts, while Japan studios shifted their focus onto the PSP." Of course, handheld owners have much to be thankful for: system-defining hits like Patapon and LocoRoco were created out of Japan Studio's dedication to the platform.

However, the next year (and beyond) should be very different for Sony's Japanese developers. With The Last Guardian and Gran Turismo 5 coming from Sony's other Japanese studios, the pressure is on for other developers to follow suit. "We are now re-energizing teams and coming up with new ideas for PS3 development," Yoshida said. "We'll be able to show fruits of this work sometime next year."

While most of you probably spent your Sunday relaxing with a chilled beverage, watching some sporting event and relishing in the extra hour of life that had recently been bequeathed to you, the hard-working folks at Enterbrain were ... well, they were working hard. See, the PSP Go launched in Japan yesterday, and Enterbrain's sales statistics gatherers took it upon themselves to gather the sales data from the launch. Here's what they found: Sunday is a pretty terrible day to release a new handheld device.

According to Enterbrain, retailers moved 28,275 units of the PSP Go system during its first day of availability. While that's still a fairly sizable amount of hardware, Japanese gaming blog Andriasang points out that the DSi, which went on sale on Saturday, November 1 (2008), moved 170,770 units during its first two days on the market. We guess that just goes to show, if you want your handhelds to launch with a bang, launch them on Saturday. Also, put two cameras in them. Sounds silly, we know, but it works.

Okay, so our initial observation that Uncharted 2 would soon receive skeletal Helghast was a bit far from the truth. Naughty Dog's Arne Meyer recently announced on Playstation.Blog that the half-tucked title would receive an update which addresses a number of multiplayer issues today. On top of that, anyone who plays the game online during this Halloween weekend will receive a treat infinitely more sweet than a fistful of Necco Wafers: Loads and loads of (in-game) cash money.

Yes, the next few days will be a "Double Cash Weekend" for Uncharted 2 multiplayer matches. As you can probably suss out from the title, you'll earn double the rank-progressing moolah you would normally gain for playing the various online playlists. In addition, a bunch of Naughty Dog staffers will be playing this weekend -- presumably appearing as the crimson-eyed, skinless abominations seen above. We appreciate the work these folks have done, but following our strict undead infestation protocols, they must be purged.

First the bad news: Sony's recently released FY Q2 2009 financial report included some pretty upsetting figures for investors to witness -- namely, that the company's "Networked Products and Services" division, which includes video game hardware and software sales, reported a ¥58.8 billion (or $654 million) operating loss during the quarter. The drop off was attributed to "a decrease in PS2 hardware and software unit sales, and the impact of the appreciation of the yen." Indeed, the PS2 took a hit this quarter to the tune of 600,000 units year-over year.

Now, the worse news: The financial report included enough data for various GAFers and VG247ers to slap a number on the amount of money that the PS3 has lost Sony: $4.695 billion. Sure, that number seems outrageously high -- because, well, it is -- but it's hardly an apocalyptic loss. Actually, it's reminiscent of losses incurred by Microsoft with the release of the original Xbox, which drained the company of $4.202 billion over a similar four-year period.

Finally, the good news: Shortly after the financial report was published, Sony CFO Nobuyuki Oneda claimed the PS3 was getting cheaper to produce, stating, "the difference between sales and materials cost has been reduced to between 10 and 20%. Within the year, it could be in the single digits." He later added, "we'll be able to reach profitability at some point in the next term." Considering PS3 sales jumped 800,000 year-over-year with the launch of the Slim, we've got a bit of advice to aid in this endeavor: Keep making it skinnier.

We figured that Naughty Dog would tire of its propensity to tease us once Uncharted 2: Among Thieves had finally hit store shelves. However, if the developer's recent late-night tweet is any indication, its still got a few surprises up its sleeve. The aforementioned tweet simply read, "working late tonight, got a ton of things that need to get done," and included a link to the unsettling image above.

If we were to wager a guess as to what those ... things are, our early analysis would be Helghast skeletons. Now, with Halloween coming up, the skeletons thing makes sense. Helghast, though? That's just garishly non-canonical.

If you're interested in checking out God of War 3 early, but don't want to play the first two God of Wars again, Sony corporate synergy has a solution for you! The Blu-Ray release of District 9, due December 29 (a bit later than the God of War Collection), will include a playable demo of God of War 3. Once you've played through the demo, a making-of featurette will be unlocked (for the game, not the movie).

While District 9 and God of War 3 are united in that they're both things that people presumably want to see, it strikes us as odd that this rather random collection is the first Blu-ray/game demo pairing for SCEA. The Watchmen movie and game actually related to one another in some way, and they came on separate discs.

Netflix is confident that it will have ample supply in November for every PS3 user who requests a disc for its recently announced streaming service. Speaking with Joystiq, Netflix Vice President of Corporate Communications Steve Swasey wouldn't disclose the number of reservations the company has received for the free PS3 Netflix disc since the company announced the program on Monday, but did emphasize, "We're confident we've produced enough discs." Distribution centers apparently already have the units.

Swasey told us that the company is still hammering out the distribution details, but the plan is to send out a press release sometime in November announcing that the discs have shipped. Customers should receive the red envelope in about the same time it usually takes for a Netflix shipment to reach them. He expressed that "there's no VIP list or special circumstance list," so everyone should be receiving it around the same time.

Remember the scene in Heavy Rain that we told you about at E3? The emotional roller coaster in which private investigator Scott Shelby does his best to thwart a convenience store hold-up? Remember how we noted the plentitude of ways that players can tackle this single scene, using a variety of context sensitive inputs and quick time events? Try to remember that as you watch off-screen footage of the same scene after the break, which has the players rather amused at making Shelby repeatedly run into walls and, ultimately, getting him shot.

It's a bit silly, but it does prove one thing: It's fun to watch Heavy Rain even if you're only trying to see how bad the situation can get.