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For quite some time now, Activision execs have been hinting at the idea of MMO monetization being implemented in games other than Blizzard's behemoth World of Warcraft. Speaking at the BMO Capital Markets Conference this past week, another Activision exec – CFO Thomas Tippl – was tasked with the question of whether or not WoW's "successful online business model" (read: monthly subscription fees) would end up in other Activision properties.

"It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay," Tippl says, according to an IGN report. "I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty." He also notes that "there is demand from the core gamers to pay up for that," which likely means that many of you who got Activision's survey back in June supported this.

Shame on you.

[Via CVG]

More and more, we're seeing evidence that the days of favorite faces being permanently associated with certain outlets are a thing of the past. GamePro announced today that John Davison (formerly of What They Play and 1UP) would serve as executive vice president of content at its long-running magazine and website, a week after Garnett Lee left 1UP to head editorial content for GameFly. Davison's most recent project was recently sold to IGN.

In an official statement, Davison said he hopes to "reshape GamePro as a thoroughly modern integrated media brand," a strategy that we give five screaming happy faces out of five.

IGN took a lap around the acquisition block and decided to show WhatTheyPlay.com the back of its big white van ... which many sites have seen before. WhatTheyPlay.com was started two years ago by former 1UP VPs John Davison and Ira Becker (before the walls fell) to give parents useful insight into what their spawn are doing with those "PlayBoxes" and "X-stations." The site is also a great resource for non-parents, like the time it taught us that parents apparently find gay kissing slightly more offensive than a "graphically severed human head."

Now IGN just needs a website for geriatric gamers and it will complete the demographic circle of life. Smart readers will take this as an opportunity to start ReallyTooOldtoPlay.com and CripplingArthritisWontStopMe.com.

Cloud computing service Gaikai will be entering closed beta "later this month" in Europe, company head Dave Perry announced earlier today. Perry explains that since "all three founders are European" they've decided to "start [the] closed beta in Europe later this month," and plan on bringing the beta to North America next (you can sign up fairly quickly right here). Perhaps unsurprising, his announcement comes just one week after OnLive, that other cloud computing-based service, opened its own public beta in North America.

IGN recently got its hands on Gaikai and snagged a video (that we've dropped after the break) of the service running through Windows 7 on a new MacBook. It appears to be working just as smoothly as when we last saw it, though now in the hands of an outside party. Our concern comes with the choice of games being demoed here: World of Warcraft and Mario Kart 64, not the most demanding apps we could imagine, especially when OnLive is showing off Crysis.

Naughty Dog has been more than happy to explain to us how complicated it is to have a moving character on a moving surface, like on the floor of a collapsing building or the top of a moving train. But we have no idea how to quantify these things. We play games ... we're not math and physics experts. But if you have a barrel that needs blowing up, or a crate that needs smashing open, we're your guys.

Uncharted 2's creative director Amy Hennig explained that most game levels tend to use a moving background that makes the object your character is standing on appear to be moving, and then augment that with physics. Not so with Nathan Drake. He gets to clamber over fully-modeled train cars and diveroll through actual collapsing buildings. No smoke and mirror tricks for this fortune hunter.

To prove the point, the developer showed us a live demo of the game where Drake hauls himself onto the back of a speeding train while simultaneously fending off baddies on the train, and a heavily-armed helicopter that decides Drake needs to be swatted off. You'll have to fight your way forward towards an RPG if you want to survive. Hint: there's a loud, whining noise before the chopper fires its rockets, and also watch out for low-hanging lights.

All of this takes place on a fully modeled and realized moving train, and it looks gorgeous, but we'll just have to take Naughty Dog's word for it as far as the mega-model railroad set that was design for this. Or, you can see what you think! Check out the new footage just after the break.

Earlier today, Rockstar Games released its first volley of screens for upcoming GTA IV expansion, The Ballad of Gay Tony. From what we can see in the four images -- handed "exclusively to fan sites," according to the Rockstar Games website -- it appears as though air-based warfare will be the focus this time around.

Eagle-eyed fans will also notice that the protagonist is wearing the same letterman jacket found in the teaser image Rockstar released last week for the game's second DLC, still scheduled to arrive this Winter, further confirming his main characteriness. All will be revealed this Tuesday we hope, with the arrival of the first trailer (and hopefully some new media alongside that). For the time being, peep all four images right here.


[Thanks, Adriaan!]

Gearbox Software prez Randy Pitchford says upcoming post-apocalyptic shooter Borderlands will "blow your mind." After issuing the game's daring cover this past week, the development studio head talked to IGN about it and claimed, "The motive is about the goals of a box cover – you want to evoke something, get attention and have something honest to say about the promise of the game."

Though he admits some were worried at Gearbox as well as at publisher 2K Games, he believes it was the right decision to choose that cover in the end. "Judging from the response so far, it looks like it was the right call." We absolutely agree, Mr. Pitchford. Will gamers pick it up at the store this October next to Brütal Legend and other AAA titles? That remains to be seen -- but all these games that have been pushed back to 2010 couldn't hurt, right?

You know that epic three-hundred page screenplay you've been polishing over the last decade for a film adaptation of Asteroids? Throw it away, because Universal has it nailed down. Speaking to IGN, producer Lornezo di Bonaventura said the upcoming film will focus on two brothers who must have "a seminal experience" to figure out their relationship against a backdrop of rocks in space. Riveting.

Bonaventura -- who will soon help ruin your childhood with G.I. Joe: The Rise of Cobra -- added that his attraction to the Asteroids license was because it promises an action-packed affair with "some guys in spaceships blowing stuff up." Also, he thinks it tells moviegoers "that there's going to be this big thing in space." So, we can only assume that Universal Studios buys movie licenses by scanning a dictionary.

[Via Shacknews]

Concept and execution are two totally different worlds. Although the concept and initial presentation of Lionhead Studios' Milo blew everyone away at E3 2009, what does fate have in store for the little digital boy's longterm execution? IGN attempts to answer that question in a little sketch they put together. We all know Milo will lose his innocence once he's in the hands of normal people, but just how bad will it become? Check out the video after the break.

While you're patiently waiting for the end of the week so you can cash that paycheck and pick up High Voltage Software's The Conduit for your Nintendo Wii, why not take a gander at what the rest of the interweb had to say about the game? Considering the lack of correlation between Metacritic scores and the sales numbers of Wii games, though -- at least according to Peter Moore -- you probably shouldn't let these numbers get to you too much.

• GamePro (70): "The Conduit is the closest you will get to recapturing the magic of Goldeneye ... To be blunt, The Conduit is a by the numbers shooter that offers a couple of thrills but ultimately doesn't make much of an impact ... anyone who loved Goldeneye will want to give a look as well if only to get a nice dose of nostalgia, but the rest of you shouldn't feel a need to abandon your favorite next-gen shooter for this one."
• GamesRadar (80): "The Conduit is fun, controls well, and is, at times, quite beautiful ... Both humans and alien drones are animated with competent physics and personality that puts High Voltage Software's Quantum3 engine outside the realm of the "GameCube 1.5" criticisms ... The truth is you probably wouldn't bat an eye at The Conduit had it appeared on PC, PS3 or Xbox 360 ... The solid, yet unremarkable single-player won't win any awards, but The Conduit still features the most finely honed online outings available on Wii."
  
• IGN (86): "The Conduit is not a revolutionary first-person shooter, but it's a damned good one ... the title features the tightest, most comfortable control scheme of any console-based first-person shooter to date ... The Conduit features a robust list of modes and maps to play online and nearly 20 weapons to use as you rip through arenas blasting foes ... it's not revolutionary, but The Conduit is a great first-person shooter designed just for Wii owners."

So here's the thing: When you cross sharks with marines, things get hilarious and, ya know, kind of bloody. It gets even weirder when the title in question is a relic from 2006 -- a game we've only seen in trailers for three years now! -- named Interstellar Marines.

All joking aside, the game looks to be in good shape and seems to be distinctly more defined than in our last look at it. Seriously, what could be better than real landsharks? A giant robot ... maybe. And this video's got that too! Check out all the landsharkery just a couple inches up.

IGN took a microscope to yesterday's announcement and came up with some with some ideas on what to expect from Rockstar's latest GTA IV DLC episode. We already know about Tony's fall from financial grace in the main GTA IV campaign, so IGN surmises that this latest episode will focus on Tony's attempt to reclaim his lost riches through the exploits of his assistant, Luis.

When The Lost and The Damned released, it included updates to Liberty City's LCHC and Liberty Rock stations, and IGN expects the same to happen for K109, Electrochoc and The Vibe, which hold Liberty's club-dwelling populace's interest.

There's a good chance that The Ballad of Gay Tony will mostly take place in Algonquin, IGN writes. Considering that Lopez's Dominican friends operate out of Northern Algonquin, and Gay Tony's empire spanned most of the south eastern part of the island, it's a safe bet to assume Luis will be handling business in the area when the DLC releases this fall.

Analytics firm OTX Research seems to already be making a name for itself after announcing intentions last month to track game sales. Speaking at the LA Games Conference, OTX's Nick Williams explained the surprisingly weak connection between strong online awareness of a game versus actual, hard sales numbers, citing Sega's recently released MadWorld as a striking example.

Noting the game's top position among IGN.com's games with the "highest level of unique interest," MadWorld came in at a paltry number 41 using OTX's "GamePlan" metric, a system that measures "1,000 gamers on a weekly basis, tracking 400 games at any given time." This translates to a bleak eight percent of Wii owners having even heard of the title, much less purchasing it (that's .32 percent according to April's MadWorld sales data compared with the 20 million Wii owners in the US currently). Hmm, we wonder what that data would look like for Grand Theft Auto's recent foray onto Nintendo's massively popular handheld!

It took an awful lot of numbers right there to explain an idea we've all quietly agreed upon for so long now -- hype and marketing in the "hardcore" gaming world doesn't necessarily equal copies moving at retail. Now, if you'll excuse us, we'll be over here playing BlazBlue.

Just like every other year, GDC in 2009 brought with it a bevy of new information (and the ubiquitous Pat Benatar rumor). And unfortunately, during the rush to post information, it's easy for publishing outlets (including ourselves) to mishear something, misconstrue a piece of information and/or not have time to follow up with the information source. So when Jeff Haynes of IGN heard Laura Scholl of middleware developer mental mill on a Dead Rising 2 panel speaking about "6000 characters onscreen during multiplayer sessions," he reported on the piece of information just as he heard it.

Unfortunately for Mr. Haynes though, Laura Scholl apparently misspoke. We contacted mental mill this morning for comment on the quote -- a quote that would ostensibly confirm an unnannounced mode for Dead Rising 2, mind you -- and Loretta Stevens told us that she was present at the panel when Ms. Scholl misspoke, saying, "She meant multiplatform." And so we went one step further and contacted Chris Kramer at Capcom to find out what he had to say about all of this: "Here's how it is: I believe what one person says about this project, Inafune-san. I don't know anything about this middleware provider."

When we asked him straight up if the game will have multiplayer or not, he had this to say, "We have not announced much about the game at this point," remaining clandestine on the subject altogether. So while Dead Rising 2 may contain some form of multiplayer, as of right now, it's officially not confirmed.

UPDATE: Laura Scholl has contacted us with further clarification of her statement, writing, "In my 'Making of Dead Rising 2' presentation at GDC this past Friday, while I was describing how Blue Castle is using mental mill technology in character development, I mistakenly referred to the game as multiplayer instead of multiplatform. I apologize for the confusion. The game is indeed multiplatform, and Blue Castle has done an amazing job creating incredibly photorealistic characters – from their skin tone to their clothing – in heavily populated and complex levels throughout the game. Gamers are going to be thrilled with how the game feels, looks and plays."