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"Now it's a fight," this new trailer for EA Sports MMA proudly proclaims. And it's true -- EA Sports has a huge fight ahead of it. Not only is EA Sports MMA a latecomer to the genre, it's missing the UFC license and some of the biggest fighters in the business. Still, the game looks to stay true to its promise of showcasing "authentic Strikeforce environments," and the animation does look particularly good (and very reminiscent of the Fight Night series).

Still, it's hard to know if EA Sports has what it takes to go up against THQ in the MMA arena. Will EA get its foot in the ring, or will it be KO'd before the fight even begins?

Though we don't have any new gameplay details on upcoming grappler EA Sports MMA for you today, we do have a whole mess of new screenshots. The images feature everything from the usual "two sweaty dudes staring each other down" to the brand new "dude walking down a runway with fire shooting in the air" -- there are even several images of MMA rings with the audience seated at dinner tables, presumably in the VIP section, watching the fight. Nothing says "Roman Colosseum" quite like eating dinner while watching two meaty gents beat each other into the mat!

These stills beg the obvious question: Could the MMA game engine, with its crowd-eating technology, be used to create a fully-realized "Medieval Times" game? We think so.

As you might imagine, the vast majority of the "heat" that the newest trailer for NBA Jam brings with it is through the various players running up and down the court fully ablaze (it certainly doesn't hurt when the screen catches fire as well). Don't get us wrong -- it's full of gameplay that puts us right back on the couch in 1994, trying to desperately remember the code so that we can play as our favorite US president.

That said, the announcer probably says "Kaboom!" four or five times. And yeah, somewhere in the middle there, we realized that NBA Jam just doesn't have that many catchphrases. But that's okay with us -- the gameplay looks fantastic! We'll have our impressions of the game up in a few weeks, but for now you can peep the trailer yourself just a few inches up.

We know, we know -- we've been desperately waiting for more new media on April's South Africa-themed FIFA release as well, and today we've finally got some more. Arriving care of GDC 2010, EA Sports released the trailer you see above and the smattering of new screens seen below (for Xbox 360/PlayStation 3 as well as the Wii).

The trailer urges players to take their own country's team to the World Cup, though we should issue a word of warning to those of you in the contiguous United States who choose to bring our fine nation to the top: it's just a game. Okay, okay, sorry -- we were just joshin' ya! We suppose it's possible. Maybe after the robots take over. Maybe.

EA Sports' "Season Opener" event at GDC contained one major announcement for the developer's bevy of franchises: EA Sports Active will receive the sequel treatment this Fall with EA Sports Active 2.0 (working title), an updated version of the exergame for the PS3, Wii, iPhone and iPod Touch platforms. The console versions of the game will come equipped with two motion sensors and a heart rate monitor the player can strap to their arms and legs.

User information in this new game can be shared over an online social network, allowing fellow players to keep track of how frequently you've been skipping out on your demanding workout regimen. EA Vancouver is reprising its role as developer for the title. We'll let you know when we hear more about 2.0 -- like, for instance, why the game is apparently skipping out on launching on the 360.

Much like the star it's named for, it seems the Tiger Woods PGA Tour franchise isn't adverse to trying new things. EA has announced that the next iteration, Tiger Woods PGA Tour 11, will support the PlayStation Move motion controller to "give gamers an authentic interactive swing experience."

There aren't any other details about Move implementation at the moment, but the game is slated for release on June 8 -- well before Sony's motion controller's projected fall release. (And before you ask, no mention has been made of support for Microsoft's Project Natal.)

It may be less flashy, but series fans may be interested to hear the game will also feature the Ryder Cup, allowing for two 12-man teams to face off against each other.

We say 12-man, but we guess it could be 12 women against 12 men, right? Heck, maybe even 12 women against one man. Can you imagine, one guy trying to keep up with all those women? We sure can't.

Tiger Woods PGA Tour 11 will be available on June 8 for Wii (with MotionPlus support), Xbox 360, PS3 and iPhone.

Update: Changed "PlayStation Motion Controller" references to "PlayStation Move," the now official name for Sony's device.

[Editor's Note: EA's press release only included a box art asset for the Xbox 360 version. Go figure.]

Watch out, Madden consumer, 'cause Peter Moore is coming -- and he's gonna digitize you. In a speech at the Morgan Stanley Technology Conference yesterday, the EA Sports prez said, "I think we need to move much quicker, in particular with Madden, through a digital world ... you're going to see more announcements there how we digitize our Madden consumer." He was likely referring to the currently "burning" business model that revolves around disc-based media, a topic Moore has remained outspoken about for some time now.

In his eyes, rather than focusing on moving more units which each year's release, EA Sports should instead be looking at "How do I get an extra $4 or $5 dollars?" from the already existing 6 million person-strong install base. He insisted that, in line with the company's "Project Ten Dollar" aspirations, digital content keeps gamers from trading in their titles. "It keeps the disc in the drive longer, it stalls trading the game in, it allows me to be able to take further advantage of that consumer over a longer period of time." We'd like to remind you that Moore was speaking to a group of financial analysts, so when he talked about being able to "further take advantage" of you, he meant it in the nicest way possible. Promise.

He finished up by promising that future EA Sports titles will have new business models that allow for a customer to trade in their annualized sports games while simultaneously granting EA the ability to earn money from that customer -- a "best of both worlds" take on the transition from retail to digital, if you will. We'll see what happens in the not-too-distant future, as Moore also promised "We're [EA] certainly going to do a lot of that this year."

The list of game server shutdowns back in January was pretty extensive in its own right, but EA's not done retiring more of its legacy titles from online play. Over at EA.com, the full list of server shutdowns details the next wave of house cleaning, starting on April 15 with Burnout 3: Takedown for PS2 and Army of Two for PS3 (in Asia only). Then, on March 15, additional titles will no longer support online functionality, including Def Jam for PS3 and Xbox 360, Mercenaries 2 for PC and Lord of the Rings: Conquest for PS3, Xbox 360 and PC.

For the full list of games going offline and when, head on past the break.

[Thanks, Marcus N]

Over the weekend, EA Sports announced a new community influencers program that it's calling "Game Changers" -- the idea is that the publisher will choose big EA sports fans who use their online community know-how "to improve the experience and overall growth of the EA SPORTS Community." Presumably, you have to yell "EA Sports" whenever you say it, which would be why the name is in all caps. The chosen few will get early access to EA games, as well as represent the community while giving feedback on future releases.

They've picked nine guys (no girls) so far, all of whom are active in the various EA communities and forums. They've also posted a video of the program's kickoff, and while we were totally going to make fun of it for sounding like a cliched sports team ("It's the dream of a lifetime, we just go out there to do our best" and so on), that Anton B dude actually gets a little choked up at the end after being honored with Game Changer of the Month. So all right, Anton, we get it. This Game Changers thing may not mean too much to the rest of us (just like the Xbox Ambassador program, it's just a way for the company to connect directly with their community), but everybody's got to have their thing, and this is yours. Rock on for that.

Because your EA Sports games need that extra oomph, EA has signed a deal with Sakar International to produce a lineup of attachments for your Wiimote and -- wait, DSi? Sure enough, the press release mentions "realistic-looking EA Sports golf clubs, tennis rackets and baseball bats for the Wii and Nintendo DSi as well as fitness gear for use with EA Sports Active" as part of a deal EA announced last month.

Tiger Woods PGA Tour 10 and 11 on Wii will get a series of golf club attachments for kids on up to adults -- extendable up to 24 or 36 inches depending on the set you acquire -- and Sekar will also offer baseball and racquet accessories for other Wii games like Grand Slam Tennis. As for the DSi, the press release mentions five-in-one carrying kits themed around football, baseball, basketball and soccer -- each kit will include a game case, skin, stylus, and clip-on earphones or headphones.

Then there's the EA Sports Active stuff, which comes in two flavors: Starter Kit and Gym Kit. The first will retail for $19.99 and comes with a Wii Balance Board bag, yoga mat, fitness cord, armband and legbands, while the Gym Kit will set you back a bit more at $39.99 and includes a gym bag, yoga mat with a fitness cord and wrist and ankle weights.

While we can't really comment on these proposed attachments without at least seeing them first, we just hope EA reads the internet every now and then. Some attachments are great, while others are just a painful memory you wish you could forget.

We've been on pins and needles since last May, when we first heard about former NCAA football player Samuel Keller's lawsuit against EA, which claimed that his likeness and the likenesses of his former athletic colleagues had been used in the company's games without permission. According to court documents obtained by Patent Arcade, there was a development in the case last week: The U.S. District for the Northern District of California denied EA's motion to dismiss Keller's claims outright.

According to the aforementioned court documents, EA's defense claimed the NCAA series' in-game players were subject to "significant transformative elements," which allowed the title to be protected by the First Amendment. The court saw differently, however, ruling that "EA's game goes beyond mere reporting of 'just the players' names and statistics; it offers a depiction of the student athletes' physical characteristics and, as noted, enables consumers to control the virtual players on a simulated football field."

In short, Keller's complaints have garnered some traction in the California court. We'll likely be hearing more on this case -- we just hope we don't have to wait eight and a half months before the next update comes.

It's the perfect Saturday. You're rocking your team's jersey as you settle onto the couch, a Shasta in one hand, bag of Fritos in the other, preparing to hit the pitch in FIFA 10. You head online, get yourself into a match and suddenly you're up one-nil. And then, just as suddenly, your opponent quits. You go bananas, hurling your controller into the TV. Then your wife comes in and says she's had enough and takes the kids to her mother's. A month later, you're divorced.

It's a story we hear way too often here at Joystiq. Thankfully, EA is working on a way to punish these quitters -- outside of rectifying the fact that they've wrecked your life forever -- in the next series iteration, FIFA 11. EA Canada's Simon Humber told Eurogamer these "rage quitters" are a "complex problem." See, there's a loophole in the game that allows players to quit within five minutes of starting a FIFA 10 match online, in case there's a connection issue -- but EA is looking for ways to keep players from exploiting that feature.

Humber says that EA is thinking about adding functionality to FIFA 11 that would reward players for finishing matches, rather than try to punish those that quit. As for the upcoming FIFA World Cup 2010 South Africa, don't expect any changes: "We haven't done anything different for this game as far as I know," Humber said.

In a time-honored Peter Moore tradition, the EA Sports head recently opened up for an interview on a variety of subjects in the game industry. This time, the oft fake-tattooed gentleman exposited on the future of OnLive and his company's investment in the upcoming PlayStation Motion Controller (supposedly named "Arc"). "I don't know about OnLive," Moore told CVG, responding to the question of whether or not the cloud gaming service will become the "iTunes of gaming." He does, however, see opportunity in burgeoning distribution and pricing methods. "If a consumer's got five bucks to spend on some cool DLC; if they love Tiger Woods but want to be able to play online and invest $10 or $15 over a period of time ... those are the things we need to look at."

As far as his interest in the "Arc" goes, he says that he's seen the hardware in action and thinks it'll be a "great complement to what's out there." He directly points out its distinction from the Wii's motion controller and reconfirms EA Sports' development of games with Sony motion in mind -- he even names tennis and golf as prime contenders as each sport lends to an "authentic sports motion" (at least with what he's seen on the Wii). Frankly, we're just about as excited as could be to finally show off our lacking sports skills as games based on sports creep closer to reality.

EA's tentative release schedule for Q4 of its fiscal 2011 (or, as us normal people call it, January–March 2011) contains more than a few intriguing entries. You already heard about the new Dragon Age game -- but listed just below that is an untitled "Shooter from Epic TBA." Of course, this can only mean one thing: Gears of Madden 2012 is within spitting distance of becoming a sweet reality! Wait -- what's that? Oh, right, the listing more likely points to new speculative details about that possible "Bulletstorm" project from Epic's People Can Fly studio. How ... unofficial.

Also listed under the early 2011 releases is Dead Space 2, which EA had previously promised would drop before next March. The excitement level of the remaining games drops off like the deep end of a pool: The list includes (deep breath) a new Need For Speed on consoles and PC (in addition to an apparent Holiday 2010 release), a downloadable "action" game, a new fighting game designated as a "sports" title, a new Hasbro game (more Family Game Night?), and new installments in the Sims and Spore franchises.