Ever since we heard about it, we've been waiting to see Face Training in action. The DS muscle control game program just launched in Japan, and three commercials show it off. We're amazed.

A camera connects to the GBA slot, and the DS perches on a stand, pointing the lens at the player user. Face Training then seems to monitor and rate your ability to smile. Aside from physical therapy, we're not sure where the market is for this game application. Maybe Japan has more of a need to practice eyebrow movements than we ever realized.

See the trailers after the break. (Or for an even longer look, visit the game's Japanese site.)

With Brain Age 2 on the way, we thought we'd start helping everyone limber up mentally, in the most meta way we could think of. Let's come up with new Brain Age challenges! They may increase bloodflow to the prefrontal cortex, or they may not-- we have no idea! We'll get you started with some examples:

• You have two minutes to write as many jokes as you can about Dr. Kawashima's mama!
  
• Calculate Nintendo's profits based on a given number of Brain Age sales!
• How well can you remember the lyrics to Kris Kross's Sprite jingle?

Ever lie about what you're playing? Say, for instance, you're playing Pokemon, which is widely regarded among the non-gaming population (and certain contingents of the gaming population) as for babies, and you, as a non-baby, are asked what's in your DS by a friend.

Do you say something distinctly un-baby-like, like Brain Age or the tough-sounding Tank Beat? Or do you stay true to yourself and happily announce that you're training your new Wurmple? Are there other situations in which you consider lying? If, for example, you are playing Brain Age and you're accosted by a gamer friend who hasn't joined the non-game revolution? Or if some bloggers survey their audience and you're playing something that you don't think is appropriately cool?

Imagine an alternate universe in which arcades not only exist, but are still stocked with new games. Now imagine that one of the biggest and most impressive-looking units in the place is a brain training game. As you may have guessed, it's not an alternate universe! You know, because the coverage on this site is limited to just the one universe.

Minna de Kitaeru Zenno Training is an arcade brain training game released in late 2006 by Bandai Namco, created under the supervision of the smartest disembodied head we know, Dr. Ryuta Kawashima. Much like Brain Age, it uses a touch screen to present simple mathematical and logical tasks. But unlike Brain Age, Zenno Training is on a huge screen in the middle of a game center.

It's quite amazing how popular brain training has become! We wonder if Bandai Namco expects people to go back to the arcade every day for training. That would be so diabolical!

Even with a diminished E3, there's no controlling the wave of rumors that hit the Internet every year before the show. Why fight it? From now until E3 hits, we'll be posting one piece of wild speculation every day. Some may be patently ridiculous, and others just might turn out to be true. Even some of the ridiculous ones might turn out to be true! Rest assured, everything will be totally made-up and unfounded. Except, of course, when we speak about all the ass Reggie is going to kick. That part? Totally true.

Rumor: The third Train Your Brain installment, Brain Age: With a Vengeance, will be announced for a late 2007 release. To keep the non-game series fresh, this third episode will come packed with popular gimmicks like customizable outfits, alternate endings, and a new, sinister villain -- Dark Dr. Kawashima!

Academy Award winner Nicole Kidman has joined the ranks of the brain-trained. The star of Practical Magic, Batman Forever, and Days of Thunder has agreed to become the official face of More Brain Training (well, the other official face) in a series of print and television advertisements to be shown across Europe.

"I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training," Kidman said. "Most importantly, I've quickly found that training my brain is a great way to keep my mind young." Maybe now Nintendo and Brain Age will finally be able to achieve some success.

*For money.

Since the release of Brain Age in Japan, Nintendo has turned their attention toward casual, nontraditional fare for adult audiences. Much of it, like Brain Age, is casual game material with a slight educational slant, but other successful DS releases, like Cooking Navi and Eigo Zuke, are not games at all, but rather educational aids and tools designed to use the DS's unique interface. They're all doing massive business, which makes it difficult to laugh at them no matter how silly they are.

But Nintendo was not the first company to attempt to sell application software on a gaming system, however. That distinction probably falls on BASIC Programming for the Atari 2600. Nintendo wasn't even the first company to sell application software on a Nintendo handheld. In fact, Game Boy non-games appeared in 1991. They didn't change the face of gaming. But they make for an interesting historical footnote now, and isn't that better than selling millions of copies? It is for us!

We don't necessarily make a post about the box design for every new game, but we pretty much had to for Brain Age 2, for the following reasons:

1. It's a huge game
2. We are too weak to resist the obvious joke (see title)
3. hahahaha bluuuuuuuue

We don't know if it's possible to be as excited about the return of Brain Age as the Japanese public continues to be, but we eagerly await the return of our teacher, friend and constant source of Photoshop inspiration, Dr. Ryuta Kawashima's Disembodied Polygonal Head.

[Via GoNintendo]

[Via Game|Life]

Though the exact word used by the Financial Times article is "over-engineered," a word we deemed too complex for today's headline. Yoichi Wada, chief executive of Square Enix, feels that consoles such as the PS3 and 360 are over-engineered and out of place in today's gaming market, noting that handheld platforms will be the ones to dominate this year. After handing Dragon Quest IX (and thus the keys to Japan) to the Nintendo DS and inundating the PSP with remakes, Wada's belief should come as no surprise.

"There is a new breed of gamers in the market – we have to make games for all kinds of people," he says. "In the old days, we could just focus on the PlayStation or the GameBoy, but the environment has changed completely." It's the same story we've been hearing for months, that one filled with flailing grandmas and casual players shouting "Blue!" at the top of their lungs. Wada isn't giving up on the hardcore gamer just yet, though. Despite thinking that "there are too many specs" on the more advanced systems, he reckons they'll fare better in "a year or two years." Isn't that about the time Final Fantasy XIII comes out?

Or can you at least do division a little more quickly? That's pretty good too.

It's no secret that Japan has got Brain Age on the brain. Brain Age and its sequel, which was just now (kind of) announced for the US, have broken all kinds of sales records and been pretty much the sole motivator for the insane success of the DS.

But what is less well-known is that, in addition to driving the creation of a ton of copycat software, training fever is pervasive enough to drive sales of that stuff. In other words, Brain Age has created a market for non-games, just like Nintendo hoped it would.

Gpara compiled a list of 95 DS non-games ordered by Media Create sales numbers, and NeoGAFfer Jonnyram has translated the first ten. These things don't cost much to make, and they are bringing in stacks of money. That's Economics Training at work. Or it would be if that existed. Give it a couple of weeks.

1. Brain Age 2: 4,266,000
   
2. Brain Age: 3,403,000
3. Eigo Zuke (English Training): 1,937,000
4. Big Brain Academy 1,519,000
5. General Knowledge Training/Common Sense Training:1,381,000
6. Cooking Navi: 815,000
7. Kanji Test: 523,000
8. Tokoton Kanji Brain: 406, 000
9. IQ Suppli DS: 219,000
   

[Via NeoGAF]