New Super Mario Bros. Wii advertised in Japan with less-than-super play
by JC Fletcher 
{ Nov 16th 2009 at 4:15PM }
Siliconera notes that the game's ostensible banner feature -- multiplayer -- is totally missing from these ads, in favor of presenting the experience as something that's easy to get into. We suppose if you're really terrible at Mario games (a plight with which we sympathize), you don't want to be reminded that other people have an easy way to witness your terribleness. Still, we think the tentative play emphasizes the sense of discovery that is so wonderful about the first trip through any Mario level.
[Via Siliconera]
Reader Comments (Page 1 of 1)
ZonChau @ Nov 16th 2009 5:02PM
Wow those are fail ads. Does anyone seriously laugh when they jump on a koopa.
esposch @ Nov 16th 2009 7:16PM
Ummm, the chick in the vid obviously...
ZonChau @ Nov 17th 2009 6:48PM
I said "seriously" so the chick doesn't count.
Themariohenri @ Nov 16th 2009 5:03PM
NEW SUPAH MALEOH BROTARS OUI
Themariohenri @ Nov 16th 2009 5:11PM
They should make a commercial like the US version for once instead of those play commercials in my opinion.mostly to a great new mario game.
Engerz @ Nov 16th 2009 7:08PM
Hey I recognize that guy, he was on that show "Stand Up!". Cool series.
Red Leader @ Nov 16th 2009 7:51PM
Nobody plays a game like this. Honestly, not even the Japanese. From what I saw in arcades while in Japan, they're pretty inexpressive, actually.
Rico @ Nov 17th 2009 1:12AM
I was in Tokyo last week and whether it was Gundam, Street Fighter 4, Mahjong or Beatmania, the kids playing it just sat their stone-eyed and expressionless. Even the guys watching them were silent. Arcades in Akihabara are SERIOUS BUSINESS.
Iroquois @ Nov 16th 2009 9:42PM
Falling into a pit of lava is just so damned hilarious. Gets me everytime!
(01) @ Nov 16th 2009 10:33PM
Do want....that bandanna.
Goomba_Owns_All @ Nov 17th 2009 12:54AM
It's even more funnier when falling into a pit of lava if it's your our own stupidity.
z32o @ Nov 17th 2009 1:16AM
The man playing is Ninomiya, from Arashi, a famous JPop band.
It's of common knowledge that Nino enjoys videogames, so it's no surprise seeing him on an advertisement of one of the biggest game launches here in Japan.
allenvanhellen @ Nov 17th 2009 3:32AM
I think they're romantic.
Resha3173 @ Nov 17th 2009 5:38AM
Who cares if the CM's are fail. People are only going to pay attention to the cool guy in there anyway XD
Congrats to Nino, who finally gets to do a game CM after all these years~
Ethan @ Nov 17th 2009 11:15AM
That is precisely nobody's reaction to dying in mario.
uncle jesse @ Nov 17th 2009 12:30PM
The realistic version:
*Falls into lava and dies*
"FUUUUUUUUUUUUUCK! FUCK'N SHIT! I SWEAR TO GOD!!"
*Throws controller*
jay @ Nov 17th 2009 2:47PM
These two people are probably famous in Japan... it looks to me like one of those "HEY GUYZ CELEBRITIES ARE PEOPLE TOO!" advertisements just like those awful myTouch commercials over here.
http://www.youtube.com/watch?v=VWNhfaYNK3s
makimak22 @ Nov 18th 2009 1:15AM
This Wii game has the word "Mario" in it. So even with ZERO advertising it will still sell millions. Have you ever seen a Japanese Pokemon ad? Does it exist?
Dannyboy @ Dec 8th 2009 8:55PM
The guy's Kazunari Ninomiya, member of a j-pop band called Arashi, and is a well known fan of Nintendo, that's why he's on this ad, Arashi is the top band in japan, they can be seen in tons of ads.
Resha3173 @ Nov 27th 2009 8:54PM
The official site updated with more CM's. There are some showing the multiplayer capability.
http://www.nintendo.co.jp/wii/smnj/movies/tvcm.html
Anna @ Jan 13th 2010 10:41PM
The guy is Kazunari Ninomiya from LETTERS OF IWO JIMA and part of the extremely popular boy group Arashi in Japan.
*sigh* the only reason I bought Super Mario for the Wii was because of him >_
Anna @ Jan 13th 2010 10:42PM
** i mean Letters *From* Iwo Jima
Anna @ Jan 13th 2010 10:44PM
Also, I suspect that Kazunari Ninomiya was chosen because he is known for being a gamer himself haha.