Super Mario Galaxy commercial brings a tear to our eye

by David Hinkle { Oct 30th 2009 at 4:00PM }

We're not afraid to admit that Ed Peduzzi's Super Mario Galaxy commercial gets us all misty. It's a powerful combination of Sigur Rós' "Hoppípolla" and the classic footage of Nintendo's Italian plumber, crescendoing in a mighty display of Super Mario Galaxy that really gave our heart strings a tug. Check it out for yourself past the break and if you don't get goosebumps, well you just may be a soulless husk of a human being.

Tags: commercial, mario, nintendo, super-mario, super-mario-galaxy, video

Reader Comments (Page 1 of 1)

Maurice @ Oct 30th 2009 4:08PM

Argh, too.. much.. nostalgia..
Damn I can't wait for Galaxy 2.

ChuckBartowski @ Oct 30th 2009 4:09PM

sniffle...sniffle... dammit joystiq u made me cry.

Santos L. Halper @ Oct 30th 2009 4:10PM

Hmmm....pretty damn cool. Makes me want to play some Mario/reserve Galaxy 2.

Dreganfyre @ Oct 30th 2009 4:23PM

Welcome NEW Galaxy!

S. Tiger @ Oct 30th 2009 4:57PM

I hope someone at Nintendo see this.

Because I know exactly why he put his employment info at the end.

Thanatos @ Oct 30th 2009 5:02PM

That was great.

Slick @ Oct 30th 2009 5:25PM

Awesome. I was expecting much, but dear lord, that was simply awesome.

Matias @ Oct 30th 2009 6:00PM

...I haven't found me teary eyed in a long time (since Mario Galaxy, the storybook, that music...), but this, it's like a video about a big part of my life, all those memories...

SoshiKitai @ Oct 30th 2009 6:20PM

Darnit! That made me cry...

I'm not even a huge Mario fan, but darnit that character has MADE gaming everything that's worth loving about it.

Zetro @ Oct 30th 2009 6:43PM

My entire life just flashed before my eyes

Nmaster @ Oct 30th 2009 11:36PM

The next time I see this montage it will probably be accompanied with a lot of white light...

MRLN (The Comment God) @ Oct 30th 2009 7:00PM

I'm actually fairly recent to gaming, found a Gameboy Color in 2003, but DAMN that "commercial" made me want to buy Galaxy all over again. Maybe they'll release a sequel that has the same mechanics but new environments...?

Oh cool.

b33z3r @ Oct 30th 2009 7:42PM

That was amazing, gave me chills...

Being of the generation that ushered in the video game era, that "commercial" was more than just a nice summation of Mario. My whole life in a Mario timeline just flashed by there. It wasn't just seeing the games. It brought back all the memories of playing the Marios for the first time, at each phase and the friends and family I was with, the sleepovers, the birthdays, the Christmases, old girlfriends, college, the times around me, culminating with Galaxy being a Christmas present from my wife-to-be along with a Nintendo Wii mere days after we got engaged... that little plumber and I have been through a lot together.

That One Guy With The Hat @ Oct 30th 2009 8:05PM

UUUUGHHHH Why isn't this video in HD?

bVork @ Oct 30th 2009 8:22PM

BRB replaying Super Mario Galaxy.

thedisagree @ Oct 30th 2009 8:38PM

that video made me realize my biggest mistake in my entire gaming life: owning a wii for a year but never picking up super mario galaxy.

Burning Mice @ Oct 30th 2009 8:56PM

They don't make commercials like that anymore. Oh wait...

Did they ever?

Highlar @ Oct 30th 2009 9:35PM

I have to agree with everyone else on this. That video actually brought a tear to my eye. It just kind of made me hold my breath as it went on, realizing what a big part of my life Nintendo and Mario have been, and like was said before...made the times spent with all of these classic games (and yes, even Galaxy is a classic) flash to mind, thinking about the years of my life. Nintendo needs to snap that guy up FAST to work in their marketing division.

@tomic @ Oct 31st 2009 12:16AM

Holy

Shit

Abebe @ Oct 31st 2009 1:31AM

Man that was a great ad. I wish companies would start doing ads like this instead of trying to make that post-modern stuff (see crying baby ps3 ads).

Big D @ Oct 31st 2009 1:51AM

Mario and Ed Pezuzzi,

You can keep the breath; you know, the one you took away!

alan-usa @ Oct 31st 2009 1:58AM

is it just me or is everyone just agreeing with what the witter said, i am a mario fanboy and all i have play almost every single title but calling this comercial masterpiece or awesome is just exagerating it was just plain good

brknillusions @ Oct 31st 2009 8:12AM

It made me have goosebumps, but if this was a commercial dedicated to The Legend of Zelda..I might be in tears right now.
Of course I'm not saying it was bad, it was an incredible video.

dave @ Oct 31st 2009 10:03AM

Nintendo needs to be doing advertising like this. Dramatic callbacks to the legacy they've built. Fantastic work.

NeoShinigami84 @ Oct 31st 2009 11:04AM

BEST. COMMERCIAL. EVER!

jbyronbooth @ Nov 1st 2009 1:48PM

When I saw this ad one line popped into my head,

Do you still remember fun?

Best ad ever, I cried.

redjack @ Nov 1st 2009 4:17PM

Nintendo would fail miserably to not pick this up and have it updated for Galaxy 2. The best ad ever and it should be on TV.

redjack @ Nov 1st 2009 4:20PM

Or end it with:

"Super Mario Galaxy 2...
Coming Soon."

And boost the sales through the roof when it releases.

andrewpoe @ Nov 1st 2009 6:52PM

If this becomes the commercial for Super Mario Galaxy 2, it would be awesome. What got me misty was the Sunshine to Galaxy transition and Mario & Princess floating in space. Commercials like this would make video games appear 'mature' and 'grown-up' because they tap into palpable emotions like music and films do. Not "hey, buy this because Gamestop or G4 tells you to."

Kev (XBL: ksiddique) @ Nov 2nd 2009 1:39AM

Meh?

I guess I'm just a soulless husk of a human being.

:(

Kev (XBL: ksiddique) @ Nov 2nd 2009 10:47PM

Okay, so I've watched this a few more times to see if I was missing anything. I think maybe I've just played these games to death over the last 20ish years or I've seen many other Mario montages.

Thanks for downvoting because I don't share your opinion.

Timerider @ Nov 2nd 2009 8:50AM

So...beautiful. Should have sent... a poet...

SegaPleaseMakePanzerDragoonWii! @ Nov 2nd 2009 3:55PM

That really was good, aside from Super Mario Bros. 2 getting the shaft, that is. I mean, you include Donkey Kong and Mario Bros. but leave out Super Mario Bros. 2? Hell, they even left out both the Japanese Super Mario Bros. 2 and the American release (aka reworked Doki Doki Panic). Both games are great, but they both seem to be considered lesser Mario games by many people (which is BS, they are both incredible games within the series, and two of the best reasons to have ever owned a NES/Famicom).

Yes Japanese Super Mario Bros 2 wasn't released in the US until it appeared on the All Stars cartridge for SNES under a different name, and didn't really introduce anything new other than the levels themselves and a Megaman-esque level of difficulty, and granted that USA SMB 2 was essentially Doki Doki Panic, but who cares? Personnally I liked both games a great deal better than Mario 64 and Mario Sunshine. Take a stand! Stop the SMB 2 hate! I need a support group here, my SMB 2 feelings have been trampled upon once again and I just can't take the hate (or in this case, indifference) any longer.

SegaPleaseMakePanzerDragoonWii! @ Nov 2nd 2009 4:00PM

PS- this does get me waaaaay suped for SMG 2, though.

pman1225 @ Nov 2nd 2009 6:07PM

That was brilliant. This sums up so much of Nintendo's appeal. Of course there's the nostalga factor, but how many games could truly pull something like that off? If you showed a video like that with Halo footage to one of the series's fans 20 years after the franchise started, the response would most likely be, "Yup, those were great games that helped push the shooter genre." But show that footage to a long time Mario fan, and he'll be on the verge of tears at least. Nintendo's games do so well at creating pure unbridled fun, that even something as simple as the Mario games can be breathtaking.

So yeah, Nintendo, hire that guy for next year's E3. You'll make a lot of fans very happy.

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