Fitness First competing with, supporting Wii Fit
by JC Fletcher 
{ Aug 24th 2009 at 2:10PM }
In addition, the company has partnered with European accessories manufacturer Blaze to, well, put its name on some standard Wii exercise accessories. The offerings include a silicone Balance Board skin, a yoga mat, a Wiimote holder that straps onto the player's leg, and wrist weights. Oddly, this stuff is all labeled for use with Wii Fit, suggesting a realistic understanding of what people will actually be using it for. The total lack of a consistent marketing campaign suggests just how much thought is going into this. Why not put your own game's name on the accessories?
[Via MCV]
Reader Comments (Page 1 of 1)
bhengh @ Aug 24th 2009 2:31PM
I think the reason is that you are pretty much required to buy Wii Fit to use this, because that is the only way to get the Balance Board. They need to label it as "For Wii Fit" because they do not want you to buy it first, then realize that you need to shell out another $90 to use it.