Little Burger King's promotion for Little King's Story

by JC Fletcher { Aug 21st 2009 at 3:00PM }

Marvelous is taking an extra step in Japan to market the upcoming release of Little King's Story, and it's one that makes a lot of sense: the company is partnering with Burger King to promote the strategy game. Burger King restaurants in Japan are displaying the poster depicted to the right, and will also have LKS placemats. According to Andriasang, Burger King's mail magazine will also include Little King's Story information. In addition, a small army of Burger King employees, led by a real little king, will lead an assault on a nearby McDonalds in an attempt to take down Ronald. We may have made that up.

It's pretty amazing that Little King's Story is a big enough game to get this kind of promotion, which is reserved in the US for huge franchises. Either that, or Burger King is a small enough operation.

Tags: burger-king, cing, japan, little-kings-story, marketing, marvelous

Reader Comments (Page 1 of 1)

Josh @ Aug 21st 2009 3:25PM

Please don't eat fast food.

Leroy_Octopus [Planeteer: Power of Asian Disability] @ Aug 21st 2009 3:32PM

Don't tell me what to do.

Josh @ Aug 21st 2009 3:50PM

I'm not telling you. I'm making a suggestion.

Please.

VaultICEE @ Aug 21st 2009 5:09PM

YOU'RE NOT MY REAL FATHER

Adv2k1 @ Aug 21st 2009 7:19PM

http://www.youtube.com/watch?v=wABI2dwbQMQ

Burger King has been fined dozens of times for not paying employees MINIMUM WAGE in the last few years.

They refuse to pay for overtime.

They don't allow unions.

They receive bailout money and still give ceo's big bonuses.

These are valid reasons to protest Burger king.

Bowser Rogozhin: Death of a Ladies Man @ Aug 22nd 2009 6:03AM

Like all fast food outlets, Burger King sucks. However, unlike Adv2k1, I don't think a video game blog is the place to start the ethical food revolution.

Tim @ Aug 22nd 2009 1:29PM

Seeing how this is a Japan-only promotion, I can see MMV doing this; however, if this were done... in America, ooh, boy, it's gonna be in the receiving end of a boycott.

GohanGVO @ Aug 22nd 2009 8:16PM

GohanGVO @ Aug 22nd 2009 8:17PM

Err. ASCII for "heart" leads to a fail post.

ANYWAY.

I love BK's fries. OM NOM NOM.

Also, BK vs. McD gives me DX vs. WCW flashbacks.

Amanda @ Aug 23rd 2009 6:24PM

I spent some time in Japan. I traveled all around the country.

I saw McDonald's like crazy, Wendy's often, and Subway in Tokyo. Never saw a Burger King.

When my friend moved here from Japan, she asked what made Burger King different from McDonald's, as she had never seen one there.

Therefore, I must assume that they are not common at all, and this is to be taken as a minor promotion at a minor food chain.