McDonalds/Nintendo partnership goes nationwide in Japan with new services

by JC Fletcher { Jun 15th 2009 at 2:15PM }

Last year, Nintendo and McDonald's introduced the "Nintendo Spot" service, through which special downloadable content and Nintendo Wi-Fi Connection access was made available at a few Tokyo-area McDonalds locations. This week, Nintendo and McDonalds announced that they will offer the service nationwide, with new exclusive content. Train stations on Tokyo's Tsukuba Express line will also have the service, with different exclusive content.

The Mac de DS service allows users to access DSiWare, to play online using the Nintendo Wi-Fi Connection, and to download special demos and other content. Current material includes a Pokemon stamp rally in which you unlock coupons for McDonalds products by visiting stores and "collecting" Pokemon. There are also quiz games and downloadable comics.

We'd say this kind of commercial cross-promotion is despicable, but, really, this has to be designed more with Nintendo's context-sensitive DS download initiative than with marketing -- because neither Mickey D's nor Nintendo really needs to do anything to become more popular.

[Via Famitsu]

Tags: demos, dsiware, japan, mac-de-ds, mcdonalds, nintendo-spot

Reader Comments (Page 1 of 1)

InFaMoUs1- @ Jun 15th 2009 2:36PM

kkkeeeewwwwlllll get fat and play games in public

tyetheczar @ Jun 15th 2009 4:38PM

Oh, you'll get more than fat at McDonald's. It's likely that they'll sue me for libel and defamation for showing you this, but:
This site may be long in the tooth, but it's facts are shocking.
http://www.mcspotlight.org/issues/index.html

And don't forget the McDonald's Videogame, which contrary to the lawsuit-shield disclaimer is equally damning of their ways:
http://www.mcvideogame.com/