Ubisoft says Wii a 'female-driven platform'
by David Hinkle 
{ Jan 13th 2009 at 7:10PM }
Hamilton says that the number of girls who game has significantly increased over the past two years, jumping from 50% in 2006 to 57% in 2008. But are they solely responsible for the Wii's success? We'd say not, but it's important to note that female gamers probably take up a notable chunk of the overall casual audience that has been so responsive to the Wii. In our experience, however, we've found that a game's ability to be fun to play overcomes all obstacles, including the huge chasm between us boys and the fair sex.
[Via Endsights]
Reader Comments (Page 1 of 1)
time @ Jan 13th 2009 7:43PM
Lies I say!
Moptimus Slime (Leader of the Ryan Scott Defense Force, A Wurr? My Burr) @ Jan 13th 2009 7:45PM
Nothing more than Ubisoft trying to justify their stupidity.
Strike Man @ Jan 14th 2009 4:02AM
Stupidity? I seem to recall Ubisoft's "casual" games doing quite, quite well...
http://www.ubisoftgroup.com/gallery_files/site/270/1042/1827.pdf
Their Imagine series may be insulting towards female gamers, but the "casual" female gamers seem to be eating it up, as David implied above.
Andrew @ Jan 13th 2009 7:55PM
I have a few friends who play games who are girls. I have a friend who likes Stuff like Resident Evil and Call of Duty, and one who likes stuff like wii sports, Okami, Kingdom hearts, Final Fantasy, Pokemon etc...
I think the Wii does have things that are not specifically male-based like some could call the Xbox's shooters. Like guys, girls (just want to have fun.) It's not all to different from music and movies. Gaming is a form of entertainment anyone can enjoy.
btw this article is from Tulsa World (wii fanboy used something from my home :D) Tulsa, OK
Adolph @ Jan 13th 2009 8:02PM
I'm trying to get my girlfriend to play Wii with me.
We enjoy Tetris Party co-op, and wiisports. It's a difficult sell however she doesn't want to lose or die, so that limits the kinds of games she might be into.
erico316 @ Jan 13th 2009 8:03PM
this is true .guy trednd to stay the hardcore gaming route over 50 million hardcore sold in total in all so far.i like owning all 3 system most of my gaming habit are solely on the ps3 and 360.the wii line up had been really bad for guys but this year look to be better.
Red Confession @ Jan 13th 2009 8:14PM
I'm a female, and seriously... Those "female oriented" games insult my intelligence. I'll take "No More Heroes" over "Wii Cheer" anyday. And for the DS, I prefer "Phoenix Wright" to "Imagine: Vet Techz." Why can't they make female games that aren't demeaning?
Abras @ Jan 14th 2009 2:46PM
Um, "We Cheer" isn't exactly aimed at adults of either gender so I don't see how you could be offended by it. My niece got it for her seventh birthday just a few weeks ago. I didn't play it but I watched her and her friends play it. It looked kind of fun actually.
And yeah, I know a bunch of women and girls who play the Wii and DS regularly. I welcome that. It's always good to have a few more people to play video games with.
Danny @ Jan 13th 2009 8:41PM
If ubisoft had medal f honor heroes 2 i'de be kicking their ass right now.
phenylketonurics @ Jan 14th 2009 3:08AM
Christ alive... As a super creepy FEMALE GAMER since 1988, I find this beyond ridiculous. Media's attention means more reported female gamers.
Who the hell cares anyway?? Ubisoft and their lame PR stunts. "Now's the time, pump out more of that Barbie Daycare and Braids-A-Wonder now! We have the female eye on us!!"
Roberto @ Jan 14th 2009 7:23AM
Girls likes to grab a stick.
meist3r @ Jan 14th 2009 7:52AM
Wow, tens of millions of sold consoles and a 7% increase in female players. Big Deal. What's the overall increase in players and that split into male/female? But it took them only two years:
http://nintendo.joystiq.com/2006/09/11/ubisoft-looks-for-more-female-players-alive-coming-to-wii/