Wii Fit ... into Wal-Mart's clothing department?

by JC Fletcher { Dec 30th 2008 at 9:00AM }

Nintendo, evidently desperate to sell Wii Fit to every person on Earth who owns a television, has started installing Wii Fit ads in the women's clothing department of Wal-Mart stores. Well, actually, all we know is that it looks like they've installed a Wii Fit ad in one Wal-Mart women's clothing department. We just have the one picture, really, with little context. It could just be that one Wal-Mart ran out of space in the electronics department, or that an employee was setting up a display and misread "L'Eggs" as "Wii Fit video advertising kiosk".

Regardless of whether this specific initiative is the work of Nintendo or Wal-Mart, there's no doubt in our minds of Nintendo's corporate response to the stereotypical dressing-room question "Do I look fat in this?" Yes, the video says. Stand on this and pretend you have a hula hoop.

Gallery: Wii Fit

Tags: advertising, retail, wal-mart, wii-fit

Reader Comments (Page 1 of 1)

Pudge @ Dec 30th 2008 9:15AM

Fear this, for it is real! I saw them setting it up at mine yesterday.

klitchls @ Dec 30th 2008 9:23AM

My wife saw the same thing at the Wal-Mart across town yesterday...

Antonio @ Dec 30th 2008 9:32AM

Hmmm, this could backfire. Such a clear attempt to make women feel bad at a moment when they're already feeling self-conscious about their weight might come across as a slap in the face instead of a friendly suggestion.

Patrick @ Dec 30th 2008 9:43AM

They something like this a few month ago at our Wal-Mart with the Rock Band AC/DC Track pack. For some reason, it was right in the middle of the mens shirts. Dunno why it was there.

bleuflame @ Dec 30th 2008 10:12PM

I noticed that too. I think they were trying to sell AC/DC hats and shirts.

rodjoh @ Dec 30th 2008 9:57AM

I know this is about Wii fit but its sorta in the same line. Here in panama we have a movie teather crammed with Wii music ads AND a wii music demo booth. Like seriously it was literaly ALL OVER the place. I felt kinda uncomfortable... I'm scared to think what other places might be infested with ads trying to grab the non gamers attention.