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Nintendo loses a little color

In one of its more mystifying announcements this year, Nintendo Europe sent out a press release saying it was dumping the famous red Nintendo logo, and replacing it with a ... serious, business-like gray version. Ugh.

The press release, translated from German to English by Kotaku, didn't give a specific reason for the switch, merely requesting that, "In the event that you have not already done so, we would like to sincerely ask you to now only use the current, grey Nintendo logo." CasualGaming.biz contacted Nintendo UK, who not only confirmed the story was entirely true, but revealed that the change was officially made around two years ago. We missed that one, to be honest.

This may seem like trivial news to some of you, but to a generation who grew up in a world where Nintendo was assuredly red and Sega always blue, this feels somewhat sad.

Tags: brand, business, color, logo, marketing, red

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