Wii games drop in price faster than competition

The research bods at EEDAR have got their abacuses out and calculated that Wii games are more prone to "price protection" than titles on rival machines.

What's price protection? Price protection occurs when a publisher of a game that isn't selling offers its game to retailers for a lower price, allowing stores to get rid of excess stock quickly. If this happens too soon (EEDAR defines "too soon" as "when a title's third month average selling price has decreased by 20% or more from its original average selling price"), it is known as "early price protection."

Anyway, EEDAR found that 15.1% of all Wii software goes through this process, compared to 7.5% on Xbox 360 and 9.09% on PS3. What does this disparity say about Wii software? EEDAR analyst Jesse Divnich thinks it backs up the theory that third-parties struggle on the Wii because they and retailers have "overly aggressive expectations" for Wii games, and that it proves "quality is one of the most impactful features for a video game."

Or, in a nutshell, Wii has waaaay too much half-assed shovelware.


To add some much-needed silliness to this post about serious business, here's a joke we heard yesterday: there were two cats, one called One-two-three and one called Un-deux-trois. One day they decided to have a race across the English Channel. Which cat won? One-two-three, because the Un-deux-trois-quatre-cinq.

...

We're here all week!

Tags: business, eedar, science, shovelware

Reader Comments (Page 1 of 1)

Joystiq Features




Featured Galleries

Club Nintendo 2009 gifts

Club Nintendo 2009 gifts

Logitech Wii instruments

Logitech Wii instruments

Lost in Shadow (Wii)

Lost in Shadow (Wii)

Dementium II (10/26/09)

Dementium II (10/26/09)

Calling (Wii)

Calling (Wii)

DiRT 2

DiRT 2

Let's Catch

Let's Catch

New Super Mario Bros. Wii

New Super Mario Bros. Wii

Crystal Defenders R2

Crystal Defenders R2

 


Team Joystiq

 
Chris Grant
Editor-in-Chief, Email
James Ransom-Wiley
Managing Editor, Email
Ludwig Kietzmann
Senior Editor, Email
Andrew Yoon
East Coast Editor, Email
Randy Nelson
West Coast Editor, Email
Justin McElroy
Reviews Editor, Email
Justin Glow
Developer, Email

Autoblog

Daily Finance

Download Squad

Engadget

Massively

Asylum

WoW

Engadget HD

Big Download