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Smile! You're on EA Sports All-Play

If you've got multiple EA Sports All-Play games, you may have noticed a commonality among the boxarts beyond the normally consistent design scheme: the cover athletes are all grinning. Well, except for this guy. It's not just because they've been paid several thousand dollars to have their photograph taken -- the smiles were a corporate mandate, from the mind of Peter Moore!

Moore believed that a smiling athlete on the cover "embodies the experience" of All-Play. He explained to MTV Multiplayer's Tracey John: "If you played Madden on the Wii and you're playing with guys with the heads the size of five watermelons, it's hard not to smile. We wanted to be able to deliver that experience on the packaging."

Does that mean that playing an EA Sports game on another console is a grueling trial?

Tags: all-play, ea, ea-sports, ea-sports-all-play, peter-moore, sports

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