Ubisoft really wants you to buy Shaun White Snowboarding

by David Hinkle { Oct 9th 2008 at 3:30PM }

How do we know? Because they're throwing a lot of money into advertising the game. $10 million, to be exact, all in the hopes that you'll want to hit the virtual slopes with Shaun and the gang.

The campaign started last night, where Ubisoft purchased all of the ad space on the season premiere of popular television show South Park. That's not it, either, as it's being reported that Shaun White will make appearances on ESPN shows on November 16th to promote the game. In addition to that, Ubisoft is also purchasing air time on select Viacom channels with the purpose of promoting Shaun White Snowboarding.

Gallery: Shaun White Snowboarding: Road Trip

Tags: ad, ads, advert, advertising, balance-board, shaun-white, shaun-white-snowboarding, snowboarding, sports, ubisoft

Reader Comments (Page 1 of 1)

TheOverlord#2 @ Oct 9th 2008 3:40PM

There was a extended ad during South Park last night...

leonus11 @ Oct 9th 2008 3:50PM

looks pretty good but i'm not one that likes sports video games. still i'll rent it from gamefly and see if i like it. if it appeals to me then i'll purchase it.

Mr Khan @ Oct 9th 2008 4:12PM

Far Cry 2 was an interesting juxtaposition with the rather explicit scenes of Indiana getting raped by Lucas and Spielberg.

TheOverlord#2 @ Oct 9th 2008 4:19PM

I know. I could've done without one of the rape scenes, maybe the lawyer's. And people were complaining about Cartman having too many episodes for himself, and last night's episode goes to show that Stan & Kyle can be hilarious too. (And, how long has it been since Kenny has died?)

David Hinkle @ Oct 9th 2008 4:48PM

I wasn't too upset by the rape scenes, myself, since I pretty much felt the exact same way as Parker and Stone. Indiana fighting it pretty much gave me the same feeling as I had when sitting in that theater, watching that crap.

Oh, and Jimmy talking about the refrigerator? Priceless.