Nintendo fighting cancer with new Pink Ribbon Lite
by Chris Greenhough 
{ Sep 25th 2008 at 1:00PM }
According to the blurb, it releases today, and Nintendo plans to donate $5 to cancer charity Susan G. Komen for the Cure for every one of these that gets snapped up, and has promised a guaranteed minimum donation of $100,000. Good on Nintendo, we say, and if you are looking for a new/second Lite, now you really have an excuse to take the plunge.
[Thanks, Matt!]
Reader Comments (Page 1 of 1)
Phil @ Sep 25th 2008 1:44PM
I would've waited and bought this if they had announced it BEFORE they were available. I JUST bought by first NDS Lite. Guess I'll just have to donate some other way.
StephenM @ Sep 25th 2008 2:08PM
I hate to be critical when Nintendo is performing such a charitable deed, but I think they should donate a bigger chunk of the $129.99 MSRP. Five dollars? I think somewhere in the fifteen to thirty range would encourage more people to buy these DS Lites and help out a worthy cause.
chispito @ Sep 25th 2008 2:23PM
Hey, $5 really isn't so bad. That's almost 4% of the price, and a much larger portion of the profit.
My mom's a survivor, and if I decide to replace my scratched, perpetually mis-calibrated DS, I'll know which one to get.
Kia @ Sep 25th 2008 2:48PM
Agreed. $100,000 is nice and all, but when you're bleeding out as much money as Nintendo, donating $5 per $130 is hardly worth applause.
aj @ Sep 25th 2008 3:05PM
Let's say you make 40k a year.
5$ is .0125% of your salary. That's not a lot.
Let's say you are a giant corporation, and make a first quarter profit in 2008 of $996 million dollars.....
A minimum donation of $100,000 is.....a significantly smaller percentage. Hugely smaller.
The point being that they have more money and are donating less than someone who makes an average salary would be by donating 5$.
Mert @ Sep 25th 2008 4:15PM
Still, $5 is better than nothing, right?
jsutcliffe @ Sep 25th 2008 2:54PM
"if you are looking for a new/second Lite, now you really have an excuse to take the plunge."
If you're looking for a second Lite you have more money than you need — just give the $125 to a good cause, eh?
aj @ Sep 25th 2008 2:59PM
Thank you. That's what I was going to say.
Or just donate 5$ yourself, and save yourself a further 124.99$ if you already own a DS.
And for the love of God, don't donate money to charity without knowing how it handles the money. The information is public. Just writing cheques to people "for a good cause" does not, by itself, help.
SephFinale @ Sep 25th 2008 4:09PM
They're probably using it as a tax write-off.
Rollins @ Sep 25th 2008 11:05PM
A couple years ago Target was selling the Pink DS and giving 100% of the proceeds to breast cancer research. While its hard to ask a company to make a contribution as generous as that, Nintendo should at least be able to offer up a bit larger percentage than 5%. Heck, just team up with a retailer that has "exclusive" rights to this special edition DS and get a small contribution from them as well. This shouldn't really be something to exploit.
two40 @ Sep 26th 2008 7:04AM
I can't believe some people are being critical of their generosity. They didn't have to do this. Besides, this took time to plan, design and produce which costs them money. Sure it's also a marketing move but at least they've done something. How many console manufacturers do you see doing this?
Gosh @ Sep 26th 2008 9:24AM
sheesh.. considering a BIG company like nintendo actually WANTS to help by donating some $.. unlike all the other BIG MONEY MINDED companies out there.. stop bitching sheesh
BlackDS @ Sep 26th 2008 1:30PM
I think people forgot that Nintendo also donated money for breast cancer from the sales of the pink DS Lite when it was first introduced.
I don't see Sony doing this, so give props to Nintendo, instead of whining about the amount of money donated. The dollar is not worth as many yen, so Nintendo is not making the margins that they originally made on the DS Lite.
Peace.