Sony on Wii: 'It's not hurting us'


That Howard Stringer is a rascal, isn't he? The Sony CEO recently spoke to German publication Die Welt about the various pies Sony currently has its fingers in, and clearly wanted to shatter a few myths regarding videogames and the current console race.

First of all, the Wii isn't more fun than the PS3, no -- it's just different. PlayStation 3 titles are "designed for those who play a lot." And anyway, it could have been oh-so-different for Sony, as Stringer reckons his company was first to discover the new gamers who have flocked to the Wii. "For a while, we held the same target group with the SingStar karaoke game," opined our man in the know. "But perhaps we neglected to pursue that avenue."

Stringer then confesses that Nintendo may have hit upon a superior business model by selling more consoles and making more money on hardware, before weakly claiming, "the Wii is not succeeding at our expense -- it is not hurting us." For a console that's not hurting Sony, Howard sure likes to talk about the Wii a lot. But it's definitely not hurting them.

[Via Edge Online]

Malice, snide remarks, and backstabbing in a bid to reach the top. No, not another day in Wii Fanboy HQ, but the constant snipes between grown-up gaming CEOs happy to dismiss the Wii as a novelty, or pretend they never really wanted those customers anyway.

Tags: business, competition, howard-stringer, industry, sony

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