Asylums, nurses, and gore: Dementium's awesome Japanese launch event
by Chris Greenhough 
{ Jun 26th 2008 at 5:00PM }
Dementium: The Ward launches in Japan today, and Japanese publisher Interchannel-Holon could not have found a more perfect venue to promote Renegade Kid's horror title*. "Alcatraz E.R." is a novelty restaurant in Tokyo's Shibuya ward with a mental asylum theme where patrons must announce their blood type before entering. They are then handcuffed by girls dressed as nurses who serve up food in surgical trays and drinks in hospital drips.
In other words, it's a totally amazing and ideal place for a Dementium promotion. Hit the break for more gory pics of the press-only event (our invites must have got lost in the mail).
* Admittedly, they could have used an actual abandoned psychiatric asylum, but that probably comes with its own issues.
Gallery: Dementium: The Ward
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Reader Comments (Page 1 of 1)
ggamdizzle @ Jun 26th 2008 6:24PM
japan .... -____-
perhaps the us could learn a bit from our overseas counterparts and throw us some launch events for titles that release. a bit more enthusiasm would be appreciated for the system we love so much.
COME ON PUBLISHERS!