Get Targeted Marketing with Alyson

by JC Fletcher { Jun 10th 2008 at 9:30AM }

"Get Fit with Alyson" is a new site hosted by Alyson Stoner, one of the "Dozen" from Cheaper by the Dozen (and that one backup dancer in Missy Elliott's "Work It" video), featuring podcasts and mobile phone videos in which the actress leads kids through short exercise programs. It will also feature stories from readers about fitness and "the things they are doing to change their lives." Apparently, Alyson will also talk about "issues" that are important to teens.

Concurrent with the "Get Fit" content, a series of "Get Wii Fit with Alyson" videos will be made available through the Nintendo Channel, in which Alyson demonstrates Wii Fit exercises on the Balance Board. This whole thing is sponsored by Nintendo, in fact, which means that even the "Get Fit" site is basically Wii Fit marketing. Which leads us to ask: if Wii Fit is selling so well, why not put a bit of ad money elsewhere? People might want to hear about WiiWare at some point.

[Via GoNintendo]

Tags: advertising, get-fit-with-alyson, marketing, wii-fit

Reader Comments (Page 1 of 1)

Phil @ Jun 10th 2008 10:03AM

The Go Nintendo link doesn't work.

JC Fletcher @ Jun 10th 2008 10:19AM

Should be fixed now!

SImpression @ Jun 10th 2008 6:51PM

Did Nintendo say that Wii Fit was to have their biggest and most expensive marketing campaign yet? Doesn't really surprise me that stuff like this keeps popping up. Got to feed the fire and all.
That girl also played a demon-like child on Desperate Housewives, go figure.