Nintendo wants you to play for you (and celebrities)

by JC Fletcher { May 20th 2008 at 8:45AM }

Nintendo has launched a slick new website based on their new DS ad campaign, which features celebrities America Ferrera, Carrie Underwood and Liv Tyler looking very much like people having fun with DS Lites. The site is called "I Play For Me" and includes new commercials (we thought Liv Tyler was way too excited about writing her own name in Brain Age, but then we saw her excellently looped "L"), as well as video interviews with the three stars about their DS-playing habits. Basically, the pick-up-and-play nature of the handheld fits well with busy people. Oh, and girls can play games too.

The real irony of this ad campaign is that if you played for you, you'd have a DS by now. This is for people who would ostensibly play to be like these famous people. Of course, to truly be like these three, you'd have to take money from Nintendo in order to play DS, instead of giving Nintendo money.

Tags: america-ferrera, carrie-underwood, carrieunderwood, commercials, i-play-for-me, liv-tyler, metallic-rose

Reader Comments (Page 1 of 1)

eight @ May 20th 2008 9:15AM

HAHA, hilarious. Good show JC.

Eleniel @ May 20th 2008 10:11AM

Considering most people outside of Japan still think the DS is only a toy for 10-year-olds (seriously, I was playing at a bus stop just this morning and had a woman ask how old I was, then tease me about it), trying to reach out to mature women is probably not a bad idea. Also, America Ferrera is awesome.

Hilarious commentary, though.

Peter S @ May 20th 2008 10:18AM

So where can I sign up to be like those three and get some money and a DS? :)

I'm seriously considering getting a DS just because it's so flexible and can do games and more. It's also easy enough that my daughter can use it and portable enough to keep her occupied. Add in the Homebrew options (and I've seen some really cool Homebrew apps out there) and it's just a cool system to use overall.

I know one of my co-workers regularly plays the various brain-training games just to stay sharp and keep his mind active. It's also portable enough that it's easy to carry around. Only thing really holding me back from purchase was justifying the cost for the system - $130 just for a system with no games is a little hard to justify. However, that same price with a game or two - not quite as hard. Hopefully picking one up soon with FFIII included in the price. :D