Nintendo has launched a slick new website based on their new DS ad campaign, which features celebrities America Ferrera, Carrie Underwood and Liv Tyler looking very much like people having fun with DS Lites. The site is called "I Play For Me" and includes new commercials (we thought Liv Tyler was
way too excited about writing her own name in
Brain Age, but then we saw her excellently looped "L"), as well as video interviews with the three stars about their DS-playing habits. Basically, the pick-up-and-play nature of the handheld fits well with busy people. Oh, and
girls can play games too. The real irony of this ad campaign is that if you played for
you, you'd have a DS by now. This is for people who would ostensibly play to
be like these famous people. Of course, to
truly be like these three, you'd have to
take money from Nintendo in order to play DS, instead of
giving Nintendo money.
{ May 20th 2008 at 8:45AM } 
Reader Comments (Page 1 of 1)
eight @ May 20th 2008 9:15AM
HAHA, hilarious. Good show JC.
Eleniel @ May 20th 2008 10:11AM
Considering most people outside of Japan still think the DS is only a toy for 10-year-olds (seriously, I was playing at a bus stop just this morning and had a woman ask how old I was, then tease me about it), trying to reach out to mature women is probably not a bad idea. Also, America Ferrera is awesome.
Hilarious commentary, though.
Peter S @ May 20th 2008 10:18AM
So where can I sign up to be like those three and get some money and a DS? :)
I'm seriously considering getting a DS just because it's so flexible and can do games and more. It's also easy enough that my daughter can use it and portable enough to keep her occupied. Add in the Homebrew options (and I've seen some really cool Homebrew apps out there) and it's just a cool system to use overall.
I know one of my co-workers regularly plays the various brain-training games just to stay sharp and keep his mind active. It's also portable enough that it's easy to carry around. Only thing really holding me back from purchase was justifying the cost for the system - $130 just for a system with no games is a little hard to justify. However, that same price with a game or two - not quite as hard. Hopefully picking one up soon with FFIII included in the price. :D
moo @ May 20th 2008 12:35PM
america ferrera looks like she's a legit gamer. using the d-pad + buttons instead of some pansy stylus. that, and her DS is crazy bedazzled w/ her name on it. not that i would do anything like that. .. . . . or .. . no.
cbylife @ May 20th 2008 12:42PM
i have an idea, how about next time you have the link to the website in the article so i don't have to search for it on my own? don't you know gamers are lazy??
cbylife @ May 20th 2008 12:44PM
wait...i just realized the pic was a link. sorry, my bad...
Eleniel @ May 20th 2008 1:37PM
The "read" link at the bottom of every article generally goes to whatever the article is about ^^b
cbylife @ May 20th 2008 1:45PM
noted...thanks. =)