Nintendo reaches out to alternative retailers
by David Hinkle 
{ May 6th 2008 at 4:00PM }
The Game Factory's Damien Sarrazin is spilling the beans on Nintendo. Apparently, Nintendo is looking to reach out to alternative retailers, as the company has pretty much done all it can with the traditional video game retail space, says Sarrazin."There is nothing more you can do in the usual places where you would expect to find videogame hardware and software." says Sarrazin. He goes on further to say "So, the only way they can expand their presence is to access alternative retailers - and in order to do that, they need to come up with the right offering." And Sarrazin's company believes they have the right offering in Zenses, a line-up of DS puzzle games targeted at female gamers.
Nintendo met The Game Factory recently at their media summit to see if Zenses was a title they'd be interested in. "We've created a game so that you can take a break from your daily routine and sort of take a mental vacation," he says. No word on if Nintendo was interested in the title, though.
Reader Comments (Page 1 of 1)
Gewurztraminer says: R.O.B. is the last Cylon! @ May 6th 2008 8:26PM
Just the other day I was wandering around Staples thinking, they could make money selling video games here. Maybe I was just being lazy on my trip to buy pens and paper though...