The VC Advantage: How to win at selling lots of books
The VC Advantage is usually geared toward nostalgia -- specifically, evoking the memories of a time gone by, when we were denied resources such as GameFAQs, we had to look up codes in magazines, and we had to walk two miles uphill to school (both ways!). Help was available in other places besides magazines back then. Needed to know what to play and how to advance? You could turn to a book ... and we're not talking about glitzy Prima strategy guides packed with glossy photos, either.Growing up, I didn't have much access to gaming magazines, and I'm not even sure why. I'm sure I was aware that Nintendo Power existed, and I know I read a few issues, but I wasn't a subscriber and rarely bought it (blasphemy!). I did, however, read many of Jeff Rovin's How to Win books cover to cover.
My family never had a lot of money, so I played my NES for a long time before I upgraded to the SNES, and I didn't buy a lot of games, but there were several rental outlets nearby -- including one owned by members of the extended family, which was complete and total win -- so I had access to a limited selection. The problem was that I had no idea what to play! Most of my friends weren't very into gaming, so I couldn't even exchange recommendations with them. I had good ol' Jeff Rovin, though. His books were available in the grocery store and at Wal-Mart, so they were easily accessible (often in the checkout aisle). I had the whole array of neon-covered paperbacks, and often rented games just because I'd read about them in one of the How to Win books. In fact, I can thank Jeff for Deadly Towers. Thanks, dude. Thanks for that (you ass).
I knew the ins and outs of games I'd never even seen, thanks to Jeff Rovin, and a lot of my development as an obsessive gamer can be laid directly at his feet. I read anything and everything as a child, from my parents' books to the backs of shampoo bottles to the encyclopedia (yeah, I was that kid), but Jeff Rovin's books legitimized the minutiae of gaming for me. Because these books existed, because someone published them and they were available in stores and even at the library, video games were okay, and so was spending hours trying to find and do everything.
Now, searches for Rovin's books return derision, and probably for good reason. They were written for sheer profit and probably not out of any genuine enthusiasm, and even bad games rarely got bad ratings (see above: Deadly Towers). Rovin, who went on to edit the Weekly World News, was probably one of the original shills. But he was a god to the kid I used to be, and those bright covers and pulpy pages still occupy a soft spot in my gamer's heart.










Reader Comments (Page 1 of 1)
Jeffrey Morgan @ Apr 30th 2008 4:14PM
Well that was a blast from the past. I remember reading one of these my uncle had, and at least one that I had myself. I vaguely recall it being fun to read about games I couldn't get to actually play lol.
Brad @ Apr 30th 2008 4:21PM
I feel the same way. I would never buy a book like that today, but it's hard to say I didn't get hours of enjoyment from reading that book. I probably still have that same book somewhere in my parents' basement.
tmntman @ Apr 30th 2008 4:23PM
You truly must have been the type to read everything. Because even as a kid I read one of those books and realized that it was a very ineffective way to get information about such a visual medium as video games. But then again I did have a subscription to Nintendo Power so perhaps I was just spoiled.
Haohmaru @ Apr 30th 2008 4:24PM
Wow, I still have one of those. I remember that I had my mom order it from one of those Scholastic Books order forms one of my grade school teachers used to pass out to the class.
Donald @ Apr 30th 2008 5:12PM
I found them in various and sundry book stores over the years. They were good reads.
Though his Mega Man 2 ratings make me want to punt a kitten.
triften @ Apr 30th 2008 6:39PM
Right on, Alisha. I still find Rovin's books scattered around in old boxes and Goodwill store shelves. Now that I'm older, though, these books seem very peculiar in that they are written like novels. Compared to contemporary game guides, How to Win books have almost no organization or section breaks. Just straight prose. It's funny because it takes less time to play through the game than it does to read through Rovin's sprawling sentences. Still, these are classics. Nice write-up, too.
phenylketonurics @ Apr 30th 2008 6:59PM
Man, everybody read the backs of shampoo bottles and encyclopedias back then. We didn't have the internet, what else was there to read??
Strange little thing--I google'd something to do with nintendo a few days ago and happened across this. Never heard of it before~~
Alisha Karabinus @ Apr 30th 2008 11:51PM
So glad to hear I'm not alone on these! Maybe it wasn't the most efficient, and maybe they weren't good, but there was something to those books, at least then. Now, they're just relics of nostalgia.
reef @ May 1st 2008 8:12AM
I had How to Win vol 1, 2, and 3. What a great blast from the past! One thing I loved is that the writing style was slightly humorous.
Brittany @ May 2nd 2008 4:15AM
I'm not kidding I found this exact book in my parents garage about 6 mo ago