Wii ads in UK pulled to curtail demand
by Eric Caoili 
{ Dec 7th 2007 at 11:15AM }
Unable to meet current demand for the Wii this holiday season, Nintendo UK has decided to step back its advertising, replacing its promotional spots for the console with ads for the Nintendo DS instead. Despite ramping up its production and manufacturing a reported 1.8 million Wiis a month, Nintendo still has yet to overcome its stock shortage troubles in Britain.A spokesman for the company remarked, "We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand." Essentially, it'd be cruel to wag the system in front of consumers who have no hope of buying a Wii anytime soon. Nintendo plans to reinstate its marketing push "when the Christmas rush is over."
[Via MaxConsole]
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Reader Comments (Page 1 of 1)
Jeremy @ Dec 7th 2007 11:31AM
Yeah I understand their stance but the ads are going to make more people eventually purchase the Wii or they may even try harder to find one. I am just I have a Wii to enjoy and I don't have to go through all the hassle of shopping for one. But on a side note I did manage to see some Wiis on sale last week here in North Carolina so I guess the demand isn't as high around this area or the stores just them in.
Jeremy @ Dec 7th 2007 11:33AM
Wow talking about missing words that I typed in that post.
Yeah I understand their stance but the ads are going to make more people eventually purchase the Wii or they may even try harder to find one. I am just glad I have a Wii to enjoy and I don't have to go through all the hassle of shopping for one. But on a side note I did manage to see some Wiis on sale last week here in North Carolina so I guess the demand isn't as high around this area or the stores just got them in.
Almadi @ Dec 7th 2007 11:58AM
I told you. It's a stratagy, this is after releasing crappy VC games for the past few weeks.
If you want good VC games, stop buying Wiis for a couple of months.
wiiboy101gezza @ Dec 11th 2007 1:52PM
anyone in uk theres shipments of wiis to shops tomorrow virgiun getting shipment and game in leicester uk i asked today allsotheres been a delay in zapper shipments theres loads expected monday
WiiDS @ Dec 7th 2007 12:26PM
Too bad there is not enough Wii for everyone. In Finland Wii can be found very easily and all the major department stores have Wii stocked.
gevenstaines @ Dec 7th 2007 12:52PM
it reminds me of bart's fantasy of being in Mrs. K's position, whether or not to return the yo-yo: "here you go ... just kidding! here you go ... just kidding!"
LilCo187 @ Dec 7th 2007 1:34PM
lol this is amazing. This has got to be a first in the history of video game marketing. Pulling ads due to TOO MUCH demand?? wow.
D. @ Dec 7th 2007 6:59PM
Does anyone else think this is ridiculous? I'm so glad I got mine in April when they were...well, available. Christmas is going to disappoint a lot of Nintendo fans!