Mario cements his place as rip-off artist favorite
by Chris Greenhough 
{ Dec 4th 2007 at 9:00PM }
Is there some kind of link between Mario and the building trade that, until now, we were blissfully unaware of? It seems that way. After all, what else could explain the mustachioed one's recent appearance on a classic builder's white van, or more recently on this bag of cement mix?This was spotted in Spain by Go Nintendo reader Pedro, who dutifully snapped it and sent it to the site. We suspect Nintendo has released the lawyers from their cages already. They can smell blood from a whole continent away, you know.
Reader Comments (Page 1 of 1)
Robert Baldwin @ Dec 4th 2007 11:15PM
Mario's Cement Factory seems to be the most relevant piece of evidence as to why he's on such a bag.
http://en.wikipedia.org/wiki/Mario%27s_Cement_Factory
cabrown @ Dec 5th 2007 9:38AM
I currently live in Italy and have seen one case of the Mario IP used on the side of a plumber's truck. Unfortunately, I was actively driving and couldn't take a photo.
I've also seen Tom & Jerry's Pizzeria in one of the local towns. My children own some toy cars with all of the official "Cars" decals on them, but they certainly are not officially licensed.
It seems Italy is not that strong on protecting IPs.