'New Pack' named: Wii Play 'N Learn
by JC Fletcher 
{ Oct 8th 2007 at 6:00PM }
The new Wii hardware bundle discovered last week looks like it's going to be something a little more significant than just the same Wii with included controller jackets, or a second controller. The UPC information has been updated with a new name for the unit: "Wii Play 'N Learn." Which certainly makes it sound like a toy for preschoolers. Or maybe it's Wii-themed playground equipment! It certainly doesn't sound like Nintendo is marketing this new bundle at the older audience they usually go for. Could this mean that Nintendo is switching gears to a more kid-friendly marketing scheme? Ill-advised branding aside, the obvious guess for what's in the bundle would be Wii Play and maybe Big Brain Academy. Really, any bundle that includes Wii Play('s extra controller) will be very welcome during the holiday season. Of course, we have no idea what'll be in the Play 'N Learn box, or even if that will turn out to be a real product.
[Via Game|Life]
Reader Comments (Page 1 of 1)
Mr Khan @ Oct 8th 2007 6:19PM
Christ
Nintendo just insists on coming up with the gay names this generation
Wii was bad enough, even though wii totally got used to it
Mr Khan @ Oct 8th 2007 6:24PM
But honestly, your guess sounds about right
Different casual pack-in fun, away from Wii Sports
but we'll see how well it works
NvM @ Oct 8th 2007 6:41PM
I try to love you Nintendo.
But then you go and do stuff like this.
The "wii" name defiantly isn't as bad as this.
Jack @ Oct 8th 2007 7:00PM
Personally I like the name Wii Play n Learn. Though maybe if it is aimed at preschoolers it might have something akin to a younger version of Wii Sports and Big Brain Academy? No reason kids couldn't understand the Wii, it replicates on the screen what you do in real life.
racecar @ Oct 8th 2007 7:01PM
*sob*
Nintendo doesn't love the hardcore gamer anymore! First they name their console the Wii and then they try to make me learn stuff! I thought video games were about losing brain cells not utilizing them! This has gone on too far...
*ahem*
Now that that foolishness has passed, kudos to Nintendo for creating their own bundle (if that be the case). All of the bundles last holiday season usually involved buying some horrible game(s) just so you could get a console. At least if they make their own this time, you won't have to worry about how you're going to eBay off the waste to make some of your money back.
On a slight side note, are people really still pissed off about the name of the console? Man, I got over that about a month or so after the announcement. Apparently some must be, since there are two comments related to how "bad" it is. I just figured that by now people would stop caring about what a console is called and talk about how well it plays, the latter being the more important of the two in my book.
-racecar
http://everybodyvotes.blogspot.com
linebeginstoblur @ Oct 8th 2007 7:44PM
Um, I thought Nintendo always targeted the family and child audiences...
Mr Khan @ Oct 8th 2007 7:58PM
Well, the question may arise "They've got (name one of the trifecta here) why not make that into a bundle?"
The answer is that games like Galaxy, Brawl, MP3, etc, are guaranteed to sell on their own. I wouldn't have bought Wii Sports if it hadn't come with the Wii, but i enjoy it now that i have it. Games like Wii Play and Big Brain Academy are PERFECT for bundle-zation anyway, and it broadens the appeal from the Sports package
they'll net the same crowd that went apeshit crazy over the DS for Brain Age
Drew @ Oct 9th 2007 11:49AM
I'm pretty sure the "marketing to younger gamers" thing was sarsasm...
At least I hope it was.
I still can't figure out for the life of me how adults are all excited about Smash Bros and Super Mario Galaxy.
I mean, really?
albo @ Oct 9th 2007 2:35PM
What about those two games makes them unappealing to adults, Drew?
Fullmetal Salchemist @ Oct 10th 2007 9:52PM
Well, they're not generic FPS shooters set in either WWII or space. Or the same sports game of the past three years with a different overpaid athlete on the cover. That's what adults apparently want to play.