Games 4 Girls aren't
We've all seen the pictures this week of GameStop's ridiculous new display featuring "Games 4 Girls." We've read the vitriol, and it's largely spot-on -- this little marketing campaign is insulting, stereotypical, and in fact damaging to budding girl gamers.But not really because of the marketing, atrocious as it may be. No, the blame for this one can largely be pushed at the developers themselves who cannibalize characters that young girls recognize and identify with for their crappy, low quality games. Sure, we could spend our time railing against the very notion that young girls identify with Bratz characters, but those are symptoms of a deeper disease, one that we're not going to cure any time soon, no matter how much we wish we could. That cancer will have to be dug out of society over time. So let's instead rail about something that is meaningful here, to us, to gamers ... a song we often sing ... can we stem this tide of craptacular pseudogames, please?
While this may seem like the segue from hell, it isn't. How many of us know girls who, at the age of 8-12, did in fact play some games ... but later, their interest evaporated? Is it because That's So Raven didn't grow with them? It's doubtful that's the reason. What's far more likely is that they buy these games, the Bratz titles and such, because those are the things they like (or their parents buy them), and they open them with all the excitement we experience at the latest Zelda or Castlevania ... but instead of the rich and fulfilling experience those games provide, they get shoddy gameplay. But wait! The Little Mermaid on the DS is actually pretty good, some insist, lowering their voices and shifting their eyes to make sure no one is listening. But think -- the very fact that we have to qualify that there are a few "girl-friendly" titles out there that are decent indicates that the vast pantheon of pink-and-pretties are not. Most aren't fit to be polluting landfills, much less sitting inside a gaming console.
And so these girls learn to be disappointed by games. They learn that games are fun for a few minutes and then they're to be tossed aside in favor of something else. Is it any wonder that later, most don't want to try anything deeper than Bejeweled? Perhaps we are birthing casual gamers right here at home.
Want to introduce a girl to gaming? Give her something you know is entertaining that may also factor in to her other tastes. For younger girls, why not let her take a pass at something like Yoshi's Island? Between the babies and Yoshi himself (with whom I've had a deep fascination since being a wee girl myself), all the cuteness requirements are easily filled. Or hey, let's even mention the other guys, with the Katamari games, Loco Roco, or even -- gasp -- Guitar Hero. There are so many games that serve as both a great introduction to the fun of gaming and that aren't shoddy or insulting. Then she can show you exactly what the girls can do, and it doesn't have to be about anything but having fun.
The selection itself is one of the (many) problems with a display like this. Is it any challenge to point to a Bratz game and say, hey, young girls, this is for you? It's certainly not for anyone else. Any girl could physically walk around GameStop and say, hey, Little Mermaid. I like the Little Mermaid. So could her parents. They don't need an arrow pointing it out. If we must endure something like this, then shouldn't it feature the less obvious games? Great, Cooking Mama is there. Let's add some others, like the aforementioned Yoshi's Island and what the hell, Gunpey. For that matter, where's Kirby? Regardless of age and gender, everyone loves the puff. This display needs more puff. And parents, when shopping for games for their young children, may need to be led to the games they don't know about, that they don't know are appropriate for their younger children. We're pretty sure The Little Mermaid is appropriate for young girls (at least, when Disney is done with it). But parents may not know about a world of other, equally appropriate titles, most of which demonstrate better craftsmanship and playability. Market those, because playability doesn't even belong in the same sentence with a lot of games that are supposedly made for girls.
And while we're at it, why not add Games 4 Boys? Games 4 Men? Games 4 Old Folks? Where are those displays? Let me guess -- they don't need to be told which games to buy? Hate to break it to the guys at GameStop, but girls don't need to be told to buy these games, either.









Reader Comments (Page 1 of 1)
Crazylink @ Nov 15th 2006 5:43PM
Those games are just sad. If my sister still played games I know she wouldn't even think about trying them.
Alisha Karabinus @ Nov 15th 2006 6:33PM
Yeah, my niece used to play games. Games like this.
She doesn't play games any longer. I wonder why.
DiahrreaMan @ Nov 15th 2006 7:02PM
I can agree with that article. My sis is 11 and she LOVES to play Super Smash Brothers on the N64 with me. She bugs me every day to put out some time to go a few rounds. She plays with (you guessed it) Kirby, and can kick some ass on a 4v4 free-for-all. I stick with my man Link, though I often wish he could float like Kirby 'cause she gets me mid-air every now and again. Conclusion? Blatant stereotypic ads like that won't help anyone. On a side note, she also likes to go a few rounds on MP:H and she gets a kick out of it (though most of the time she gets owned). Girls can play any games out there, no need to say "these are for your "kind"".
Howard @ Nov 15th 2006 7:35PM
Certainly anyone, and than we not such as you?:)
Isaac @ Nov 15th 2006 7:41PM
Great article. Not to mention it comes from an informed perspective!
"props", whatever that means?
Hannah @ Nov 15th 2006 7:45PM
Great article, Alisha. Drives me batty to see stereotypical "girl" games. What a load of rubbish.
Reminds me of when I was younger and my teacher lamented that it was impossible to get me to read any books. Well, duh. Who the heck wants to read silly squirrel stories? And other "girly" books? The moment my aunt gave me a book with substance, I became a reader for life.
Change that scenario to gaming and maybe GameStop would get a clue. Retailers need to understand that girls are perfectly capable of enjoying quality games, too!
Kefka @ Nov 15th 2006 7:48PM
Erk, this kind of crap irks me too...
Yes, there are some young girls who will enjoy these sorts of games more than others. But for the love of gaming, DO NOT put up big billboards saying "this is what girls should be playing."
Tom Boucher @ Nov 15th 2006 8:27PM
My daughter is 5. I have a heck of a time keeping her from asking for these stupid games. The barbie ones are the worst, followed by the Disney ones.
fortunately she's really enthralled with Mario vs. Donkey Kong 2 right now. She still loves 'her puppies' with Nintendogs but it's fun that she's starting to play other games more.
Chinami @ Nov 15th 2006 9:00PM
Someone got it right! I'm not crazy!
But ew. If anyone told me to play those games, I'd probably stab my eyes out.
Schuyler @ Nov 15th 2006 9:11PM
That is the definately the truth. I have a sister who plays games and has always played games and i have a feeling its because she played good games like mario and the legend of zelda instead of crappy games that they make for people of her age and gender group.
ts8lemonade @ Nov 15th 2006 9:17PM
Who the hell cares? OH NOES NOT MARKETING! Seriously, it wasn't directed at teens and women, it was directed at GIRLS, meaning like 12 and under. Move on, it's not the fucking end of the world just because some asshole at Gamestop corporate decided to have a small marketing section directed at female children. I'm sure nobody gives a flying shit that I feel that every male character in a game stereotypes me because they are all handsome and well-built. And nobody cares about your dumbass rantings either.
Rory @ Nov 15th 2006 9:37PM
How is this demeaning to girl gamers?
DiahrreaMan @ Nov 15th 2006 9:48PM
@11
Wow, you missed the entire point of the article. Well, you don't sound like an educated gamer regardless, so I'll just ignore your comment.
@12
They're singleling out the games girls are "expected" to play, would you mind if they had like in the article a stand saying "games for boys", full of fps and gta's? What about Mario games? Do they count as "boy" games? would I then look not "normal" for purchasing a game that doesn't fall under the category of a "boy" game? That's the point of the article, everyone has the ability to choose for themselves what to play and what not to play. I choose not to play much fps and gta's simply because that's not what I look for in a game. I want fun, period. Does that make not "normal"?
STILL WAITING FOR GOLDEN SUN 3 DAMMIT!
Alisha Karabinus @ Nov 15th 2006 9:49PM
ts8lemonade, the piece is not written about women or teens, but about young girl gamers.
There are better games than lolBratz for young girls. LOTS of better games.
ts8lemonade @ Nov 15th 2006 10:29PM
@13
No, I didn't miss the point of the article. She was complaining because Gamestop has a display targeted at little girls with games like "Bratz" and "Barbie" on it and she feels this stereotypes female gamers into buying something they don't want. That seems pretty dead on to me. The fact of the matter, is that I don't care. It's marketing, they always target a specific audience and try to sell their product to that audience, that's the way it works. Does it affect you? No, then who gives a shit, just move on. If you want to play Mario and Zelda that's fine, then go play those and just don't complain about stupid shit.
And also, hell no I wouldn't care if they set up a "Games for boys" section that had sports titles and shooters or something. Does it affect me? No, so I just move on and go buy the game I was looking for and that's that.
Gnizmo @ Nov 15th 2006 10:36PM
The concept is at list slightly interesting. I haven't noticed the display in the Gamestop I go to, but I also didn't realize they had a GBA display still set-up until a couple weeks ago. Do they at least have Super Princess Peach in the display? Or maybe even Mario and Luigi: Partners in Time. Or is it all My Little Pony crap?
Lotrfish @ Nov 15th 2006 11:01PM
This is stupid. My little sister is 12 and wouldn't ever play these stupid games. She used to but I steered her away from that disaster. Now she's really looking forward to Wii Sports, Super Monkey Ball: Banana Blitz, Rayman: Raving Rabids, Excitetruck, and *OMG GASP* Red Steel. Yes, even Red Steel. When I told her about the game she asked, "Do you get to kill stuff?" I told her and she's like, "YES!" Girls like good games too, even shooters. Girls will steer clear of gaming when they play crappy games like Little Mermaid and put them down after 2 minutes.
DiahrreaMan @ Nov 16th 2006 12:03AM
Exactly. This reminds me of an ad I saw a while back. It had a little innocent-looking girl with a caption at the bottom that read: "I may not look it, but I pwoned you in that last match-up." I thought it was awesome and reminded me of my sis who plays MP:H online more than I do. (I steer clear actually :3)
Nightravyn @ Nov 16th 2006 10:45AM
@15 - The problem is is they are "marketing" to what they -think- are games girls want. They are taking substandard games, making sure they are packaged in pink, and sending them out for girls to play, because "no girl would ever want to kill things, they just want to shop!" This is the same thinking that causes gaming magazines to write articles on how to get your girlfriend to game but showing her all the cute fluffy things she can buy in a game. And as far as a "Games for Boys" section, that's the whole reason they made the "Games for Girls kiosk - the whole store is seen as a "Games for Boys" section.
Gaming Marketing, by stores AND developers, needs to quit playing the "oh here, let us hold your hand while you look at the big scawwy game machine" ploy at girls and concentrate on something that ALL gamers want: games that are actually worth our money to buy and time to play.
Isaac @ Nov 16th 2006 11:41AM
@15
Again you're missing most of the point. It harms the industry to tell parents (who are easily marketable to since they're out of the loop in terms of what games are good) to buy these shoddy titles for their daughters. They start to associate gaming with disappointment and as such will not buy games when they grow up.
However if you wave Mario Kart or Bubble Bobble in front of, say, a 20 year old girl now - it might get her back into playing games. Sadly not many girls nowadays are playin the actual good games, they're just playing cheap half-assed titles built on a franchise.
DiahrreaMan @ Nov 16th 2006 7:10PM
@20
Exactly. Instead of having those horrible games which are simply interactive ads for their corresponding franchises, they should have nothing, girls can make their own choice on what to play, be it Red Steel like Lotrfish sister, or my sister loving Super Smash Brothers. Besides, sometimes, they're the better players. =D
STILL WAITING FOR GOLDEN SUN 3 DAMMIT!
neeecole @ Nov 18th 2006 1:05PM
@15
I'm sorry your "well-built figure and good looks" deprive so much oxygen from your brain.
If you really didn't care, you wouldn't be posting in here.
I'm going to guess that the reason you don't understand the point of this article because you don't know what a girl is.
Anyway, if I ever have little girls, they will know Zelda, but not Bratz; Kirby, but not Raven; and K.K. but not Lizzie McGuire.
If you're a gamer and that's not important to you, then you shouldn't play.
Triforceowner @ Nov 19th 2006 9:13PM
They should add Metroid Prime Hunters at the least. If they are only going to feature games with female leads, that is a perfect example. Good gameplay, good graphics, good girl lead character who isn't afraid to kick ass.
christine_d @ Nov 20th 2006 2:58AM
Having developers, marketers and store employees think this way about girls is repulsive. I remember when i was about 10 years old and went into the videogame rental to look for a new game to play, and the sales associate recommended some dinky girly game to us. SICK! I was so pissed off and i remember that to this day.
Robert @ Nov 21st 2006 10:11PM
The only thing I know about this is that I had to pull Yoshi's Island DS off of it.
I did notice that it was a stupid kinda thing, and most of the games on there were pretty crap. And they kinda hid the good games away. Yoshi's Island was stuck all the way on the bottom rack of it, and it's easily the best game that would ever end up on that thing.
reefinyateef @ Nov 26th 2006 12:20PM
Awesome article! I know girls that grew up playing the same games that I did and they got hooked. It's all about playing good games, not 'girly' ones.
traci @ Jan 10th 2007 9:06PM
I like how hey are thinking of girls and macking girly games but not all girls like to play with dolls but they do want things that are girl friendly they do boy things like mario brothers so can you make more games that is good for grils and boys
Mkeller @ Jan 13th 2007 4:04PM
First of all, I think most of the games on that rack are complete trash. I wouldn't let my kids(I have a son and two daughters) buy them.
That being said, I feel that marketing in the manner in which they did is very good business. They are looking for the poor little sister who is tagging along with her Mom, brother, etc. This little girl might not have even considered video games before, but might now. It's like a gateway drug, get them hooked on something that is easy, familiar, and keep them going into the harder stuff.
Did I just compare gaming to narcotics? Damn straight, and I miss my Xbox 360(in service). :)