Noble Pink releases, retailers rejoice
by David Hinkle 
{ Jul 20th 2006 at 9:30AM }
No, they are not rejoicing because they enjoy having crazy-long lines of consumers standing about in their store, waiting with quiet desire to get their hands on the newest edition of the DS Lite. They rejoice because those puppies sell out with the quickness and the latest release, the Noble Pink DS Lite, was no exception.The link over to Famitsu's coverage of the release in Japan show consumers of all ages toughing it out in line, no doubt their feet hating them for the long bout of standing. The ends justify the means, however, as several of those with a vendetta against their ten-toed appendages posed for the camera with pink DS in hand, showing the unbridled joy that usually comes on the morning of December 25th, for some of us.
Reader Comments (Page 1 of 1)
student @ Jul 20th 2006 10:55AM
The japanese love the ds so much that even something as simple as a new color release is treated as if it is a brand new console launch.
Wow. Works well for nintendo.
idioteraser @ Jul 20th 2006 11:32AM
student over 100,000 DS lites are sold in Japan each week. Heck it is a total close to 150,000 if you count both regular DS and the lite version.
Quite a number of people are getting the pink just because they want a DS lite and have been search months for one.
mandarin @ Jul 20th 2006 3:06PM
Good way to get chicks attention...
Marc @ Jul 20th 2006 4:21PM
Gee, if the Japanese line up like this for a new color, I'm terrifyed of what'll happen once the Wii comes out.
The Hebrew Hammer @ Jul 20th 2006 9:41PM
ROFL! What is with that feet link? It's a poll for people who hate bare feet! Wtf is with that?